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Cuprinol Garden Shades Gondola End

Cuprinol – A GREAT FINISH FOR IMPULSE

A colourful and engaging retail point of purchase gondola end display implemented in major UK DIY stores- the unit creates a 3d effect for maximum shopper impact. The objective was to disrupt shoppers with a colourful and engaging end that clearly communicates colour with a compelling call to action, ‘Colour Your Garden with Cuprinol Garden Shades’. Akzo also wanted the end to have depth in structure, creating a 3D effect.

Lianne Piper, Shopper Marketing Manager: “It’s fantastic to win the Sustainability award as it aligns with our business values and is a great demonstration of winning together and being customer focused.

The original brief was to use real wood – but when analysed, the cost of build and implementation against a cardboard alternative with its drastic cost and carbon saving, this solution ticked all of the boxes.

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