Sugru Secondary Merchandising Display
Impulse designed an add-on display to fit onto existing gondolas.
The display was made from printed PETG which shrouds a metal carcass, the advantage of the flexibile PETG material means the substrate is forgiving when knocked into. Not only is it less likely to be a health and safety problem, it is less likely to break.
The display protrudes into the aisle a little which disrupts the shopper to engage in an impulsive purchase.