Can you believe we are already half way through 2019?
We thought we would reflect on 2019’s forecasted trends and see which ones have pushed through into the retail world during the first part of the year. Incorporating forecasted trends into store designs helps to keep them exciting and interesting to shop in.
1 – Pantone ‘Living Coral’ – “Garderoba Concept Store in Zagreb by BIRO” Since Pantone announced “Living Coral” as colour of the year, we would expect to see a multitude of matching or contrasting colours dominating the retail design scene.
Garderoba concept store in Croatia adopts a warm, bold approach to their store, separated by shades of pink, coral and yellow coloured spaces. The colours not only serve as both separation and an aesthetic use, but also as multi-functional spaces. The use of the bold colours in these various concept stores are captivating and the individual segments highlight their mantra of slow-shopping, each mimicking wardrobe capsules, comprising of different styles which the customer is encouraged to try on. Instead of gathering various items and heading to a changing room to try on you are encouraged to try as you go and take on a completely different experience.
1 – Pantone ‘Living Coral’ contrasts – “Jewellery store KAKURU” KAKARU is a typical example of a store using contrasting ‘Living Coral’ colours on the colour wheel in their store design located in Athens, Greece. The jewellery store KAKURU draws inspiration by combining nature colours and organic forms, adopting a rich, deep green. In combination with bronze and olive wood, these colours complement each other whilst bringing out the vibrant green.
2 – Wooden Elements – “Patom Organic Living, Bangkok, Thailand” The use of wood started to become a popular trend in 2018 store designs and is continuing to be even more popular in 2019. An example of a concept store that incorporates the use of wood is Patom Organic Living in Bangkok specializing in selling organic body products, which aims to promote sustainable and green living through their products. Their interior design is inspired by nature and greenery and incorporates an earthy white and brown colour scheme. Patom’s owners and designers selected reclaimed wood from the owner’s old houseboat, fallen tree trunks from the family farm and refurbished furniture from the owners’ collection, staying true to their brand’s beliefs. The concept store is also surrounded by lush greenery and is known for being absolutely breath taking at sunset.
3 – Architecture Integration – “Aesop” A popular trend for 2019 is to use elements of surrounding architecture to bring character to the store’s aesthetic. There is an emerging appreciation for spaces that embody distinct personality and take on a persona. Consumers increasingly want to be in spaces that have character, individuality and tell a story. A popular way retailers are conveying their brand story in 2019 is by renting out shopfronts that have a distinct history or cultural significance, making their brand part of the city.
Known for their contemporary and minimal aesthetic, Australian brand Aesop opens yet another store design in Leipzig, Germany, a cultural city famed for its music and arts. The store manages to blend in with Leipzig’s historical buildings, thanks to the rough concrete façade, powder-coated metal and translucent glass tiles; Aesop successfully strikes a balance between its contemporary product line and historic beauty of the city.
3 – Architecture Integration – “Apple Store” Another example is the Apple store design in the Champs-Elysees, Paris. Few brands would be able to smoothly integrate themselves into a historic Parisian building, especially being a global brand at the forefront of technology. Instead, Apple pays a tribute to the city’s historic architecture whilst introducing modern spaces. Burgundy stone and French oak parquet line the interior of the space, resulting in a timeless but modern feel just like the city. A sculptural roof light provides renewable energy and sunlight to the space, powering the space with 100 percent renewable energy.
4 – Homely and Comforting Spaces – MUJI’s reopened global flagship store in Tokyo, featuring a fruit and vegetable market. Living in a rapidly paced society, feelings of anxiousness and frustration is an unavoidable component in people’s lives. Retail therapy is an act of comfort, but more importantly is the space in which consumers choose to spend their hard earned cash. Retailers able to provide this relief and safe space away from the hustle and bustle of the city are sure-fire winners. It’s all about finding order and beauty amidst the chaos and MUJI is a stunning example.
MUJI’s flagship store in Tokyo, originally a clothes and interior living retailer, now has their own marketplace which sells fruits and vegetables. MUJI want the shopper to move around the store as they would a home from room to room, rather than considering the store as traditional departments.
It is important for various brands to be aware of the up and coming trends to incorporate it into their own stores. 2019 is already full of new and refreshing ideas. Whether it is the use of bold colours, natural elements like wood, historic integration or making the store design feel like a home, it is all about finding what works best for each brand whilst all the while stepping forward to evolve how consumers shop. As we know on-line ordering has become so powerful, fast and simple and has overtaken profit margins compared to in-stores profit margins; so it’s great to see in-store shopping (not necessarily fighting back) but taking a completely different stance to grow in-store sales by encouraging a wellbeing experience. Shopping is starting to fall into two categories for me, the first being rapid, need it tomorrow on line individual purchases and the second option, the day out experience feel good factor with great company.