Advertising plays a crucial role in any retail business
Advertising is the attempt to influence the buying behaviour of customers or clients with a persuasive selling message about products or services. In business, the goal of advertising is to attract new customers by defining the target market and reaching out to them with an effective ad campaign. Here at Impulse we use Mailchimp to send out campaigns and blogs periodically to reach out to our customers and attract new business.
Here are the different types of advertisement that can be used in retail:
Creative and appealing window displays are an art form and can be an important way to advertise promotions for retail stores. Window displays can be anything you want them to be. Personally I think they capture the meaning behind the product which the company is selling.
Advertising in a magazine (relating to your industry that you work in), can reach your target market quickly and easily. Readers, which can be your potential customers tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention.
Being on the internet can be a cost-effective way to attract new customers. You can reach a global audience at a low cost. Many customers research businesses online before deciding whom to buy from.
Is possibly the most common use of advertisement and has been a popular medium for large retailers ever since the TV first began to appear in living rooms. Whatever show you watch, there will be a relevant advert to link in with that specific TV show. It can drive specific people subconsciously into niche markets. TV advertisement allows you to convey your message with sight, sound, and motion, which gives your business, product, or service instant awareness.
What are the most popular POS displays that help showcase brand products in retail stores?
Counter top display
– is a retail display unit which is normally placed on a shop counter to encourage consumers to purchase impulsively, they are mainly at till points. They are a great way of showcasing your products in-store without utilising floor space.
Free standing display (FSDU)
– is a type of retail display that stands on its own in retail. FSDUs are often strategically placed within the customer journey, using bright graphics to increase brand awareness and encourage a shopper to buy the products that are displayed.
Wall Bay & Gondola display
– Gondola shelving is the most popular shelving bay for stores and supermarkets. These types of displays can be used in the centre of the shop to form aisles.