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Altura road bike clothing

Altura is a technology – led performance brand that has been a significant innovator in the cycling clothing market for over 20 years with a reputation for creating and launching innovative products to improve the riding experience.

Starting with bike luggage, Altura now has apparel and accessories as key product ranges in their collections.

bike luggage

Engineered performance is something that Altura has developed in all of its products and with their ride and research programme, they have a well – deserved high quality image and reputation.

Altura were seeking In- Store POP display ideas for promoting their product ranges in the key UK retail cycle stores and retail groups which would reflect the brand image and reputation.

The POP display brief was to develop a wall system display scheme that could work on a modular and updatable programme to enable its placement in a variety of different independent and group retailers where space availability would be variable.

The display solution had to be easy to assemble and install and these were pre- requisites of the design brief.

altura performanceALTURA-winter collectionAltura MTB elements

Impulse’s design team came up with ideas to encompass the requirements for modularity and updatability by constructing a design built around a flexible and modular metal panel structure with a die- sub printed fabric stretched over an aluminium extrusion to allow a full range of Altura products to be displayed  via hooks and pegs as well as hanging arm brackets.

The wall display has the capability for placing highly visible, strong branding and updatable product messaging throughout the display area.

The product ranges to be displayed on this wall fixture  display include  gloves, tights, skins, leggings and jackets and it is important that each of these important product categories are given appropriate fixture space for maximum browsing shopper and  buying customer impact.


Please contact ImpulsePOP to arrange a way of helping you achieve your goals.