Cross-brand collaboration is a marketing strategy which combines two offerings from separate companies. The technique is usually used to sell complementary products or services. Also called cross promotion or cross merchandising. Cross-branding occurs across fashion,...

Limited time and special edition products can be great for retail businesses. The benefits of doing this can bring new customers into store and entice existing customers back more often to test their new range. If brands put strategic plans in place and stick by them,...

As more consumers turn to smartphones to shop, brands of all sizes are thinking about mobile commerce strategies and how to take advantage of shopping features on popular social media platforms. We came across research about one of the most popular social media...

Medals galore, prize winning events, fastest recorded turn- around times, client endorsements and testimonials... OK!- they are not all for ImpulsePOP and their award winning display team (although they could be!) but more about what we have been viewing...

Adam Frisby from Great Yarmouth, had no previous experience in starting or running a business. But this soon changed 7 years ago when he became the founder and CEO of his online fashion brand, InTheStyle. Let us share some background research that I have found out...

There have been talks and headlines into certain companies using plastic free materials for their packaging by 2021… So we want to share a few of the popular brands who are making a difference to their packaging material. So let’s take a look at the companies who are...

Christmas markets have been around for centuries and were originally known as winter markets. The first was recorded in Vienna in the 13th century, with German markets following suit in the 14th and 15th centuries. They are no longer restricted to their central...

Black Friday, Easter Sunday, Mothering Sunday, Christmas Day - all of these important events and the key lead - up shopping days are here to stay and are now firmly established in the Consumer psyche- so is there space for more? Well we think...

Seasonality is an ever-evolving trendEach season comes specific, noteworthy holidays, events and activities, which cause consumers to behave differently, hence, provide opportunities for businesses to thrive. Examples of seasonal opportunities that have the power to...

Much to the surprise of many – Vaping has become a massive phenomenon, with over 3.6m Brits enjoying it now. At Impulse we have become specialists in the science of displaying Vape products. What we have realised, is that this is more of a serious hobby to some, and...

Impulse are excited to announce the launch of a exclusive new Electric Scooter, named puls-e. We’ve been selling brands display products for years through the Retail channels, and thought it was time we should be selling our own product! The scooter answers a lot of...

Traditionally, Retailers and their Point Of Purchase suppliers have always put a major emphasis on seasonal sales activity, so at Impulse in recent client project meetings we have noticed that more and more of our customers are claiming that seasonal sales...

In the 1950's and early 1960's, Consumers in the UK and the USA were accustomed to their Radios and Televisions being bombarded by Retailers offering GREAT SAVINGS in their yearly SALES campaigns in the lead up to the Festive Holiday period. On the first...

Advertising plays a crucial role in any retail business Advertising is the attempt to influence the buying behaviour of customers or clients with a persuasive selling message about products or services. In business, the goal of advertising is to attract...

Impulse have been fortunate to have received POPAI awards in the past, for excellence in Retail Displays. I was asked to sit on the judging panel of the Field Marketing and Brand Experience (FMBE) awards, which convened last week in London. It was a great...

Let’s talk about Social Media... Social media is said to be one of the easiest and economical ways to promote a product or brand and has completely changed the business environment which has redefined the way businesses communicate. Social media is a great...

Previously we have commented about POP UP Stores and how they are a temporary solution and a smart way of using existing space, with this in mind it made me think what other intelligent commodities have popped up temporarily to bolt on to existing business...

The retail industry is one of the most critical elements of the way humans interact, consume and exchange value. Over the years there have been drastic changes to the high street shops since e-commerce shopping began. Before the 1900s, we were only able to...