For over 10-years, Impulse POP has been at the very centre of the Marvel Cinematic Universe as suppliers of the famous shield used by Captain America. This highly sought after prop is one of the defining features across the entire series, often playing a huge role in...

Even though the retail industry has been massively hindered by the effects of Covid-19 and things like Social Media have gained more influence over how we shop, there is now a light at the end of the tunnel with stores set to reopen very soon.   This of course means...

Social media is said to be one of the easiest and most economical ways to promote a product or brand and has completely changed the business environment, which has redefined the way businesses communicate. Social media is a great marketing tool for retailers in...

We feel that probably the market is now more divided than ever. When we look at where our core business comes from, and ultimately ends up, it is different to where it was a few years ago. The difficulty for Brands is how to deal with the increasing “crossover” and...

While many of us have forgotten what it means to go to physical retail shops, we are now more than ever spending time doing online shopping. Buying online has made us realise how convenient, speedy and easy shopping online can be, and the pandemic has only pushed UK...

A growing number of retailers and courier firms are suspending or cutting back deliveries into the EU as companies grapple with new border controls as well as import taxes. The delays at the border are becoming a large problem concerning roll outs heading for Europe,...

The idea of ‘window shopping’ is even more relevant at the moment, where smaller shops have to limit the number of customers in their store at any one time. Now, if there is a queue outside your shop, a potential customer may think twice before spending time waiting...

One of the reasons we at Impulse love this industry, is the everchanging shape of it. Although Covid has forced more change than we could imagine, one of the biggest impacts has been to the High Street. The clearout of some of the largest chains, plus a number of...

With the High street being in such a period of change, the need to attract shopper footfall is paramount. When we studied this 2 years ago, the idea of this temporary retail concept, sometimes called flash retailing, or temporary retail, was being adopted as a...

There has been a notable increase in the number of sports nutrition brands coming to prominence in the retail market in recent years. The good news is that renewed focus on health and fitness since March could help kick-start the category and be vital for brands and...

When we first wrote this blog back in 2018, we started it off with ‘we’re in a new era of retail.’ We were right then, but boy how things have changed since then! We are now well and truly in a new era of retail. Not just with the effect of Coronavirus still adapting...

In light of the recent difficulties faced by high street giants like Debenhams and House of Fraser, British consumers have been revealed to be three times more likely to shop more with independent stores than large department shops over the next five years, according...

The media is full of predictions of what “normal” will be, and its pretty well all guesswork. We’ve been looking at where the successes and failures are, and how this impacts physical Retail, which is where the clever brands, who continue to invest will win.An example...

To stay ahead of the changes in retail merchandising, we are constantly monitoring the latest shopping trends.Using data from the GlobalWebIndex ongoing COVID-19 study, it's been fascinating to see how the outbreak has impacted the shopping landscape, and...

Whilst everyone frantically tries to predict the shape of Retail, and the High Street post-pandemic, the wiser commentators look at a more basic approach. Today’s society is certainly more geared around customer service, and getting what you want, first...

There is no point in hiding the fact that my industry and business has been propped up by the shift to Sanitiser products since March.Brands and Retailers are reviewing all promotional activity, and the lockdown which forced a greater move to online...

As Impulse reacts to the effects of Covid-19, there is a general feeling of unease around, and what should be done to mitigate risk both in the Retail and Hospitality environment? Generally there is a pause on brands investing in physical retail displays, so we have...

I think we are most aware the lockdown has changed shopping habits for all age groups in store and online which were able to open to customers. The coronavirus has hit hard on the high street shops, retailers which have been classed as essential have seen a huge...