Love Island has made an astonishing contribution to the online fast fashion industry, despite today’s tough retail conditions. Food delivery platform Uber Eats, reportedly splashed out £5m to become Love Island’s sponsor, doubling the £2.25m deal struck...

See our infographic below to see how some of the most iconic brands have evolved their logos over the years... Our Work What’s new in Retail Marketing & POP? 10 instantly recognisable American brandsLink...

In the Impulse blog last week, we explained that some recent new enquires and client brand value messages that were highly relevant to our clients POS display needs had prompted an interesting debate here at the offices about the style and the type of marketing...

As a result of some new enquiries received this week in the Impulse offices, the Design and Engineering teams got involved in a debate about the changing face of trust in a brand and what it is that we are all looking for in 2019, specifically in our POS display...

It’s the season of new design briefs, all of us looking to re-invent Retail, and find the best solution to sell more products in store. Our discussions in the office become more in depth as we endeavour to gain the edge on others in our creative solutions. This has...

The POWER of POP.... and why it is always good to learn from other brands and product successes. At Impulse, we have been discussing the various brands and product groups that have had a big impact in- store this past year. Across the team, there have been some...

Obviously, the main merchandising area is defined where there is a complete range and variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a considered purchase....

This season we have been involved in many sculptural garden projects.. from bug hotels to steel sculptures!For some of them, we've been using COR-TEN.Weathering steel, often referred to by the genericized trademark COR-TEN steel and sometimes written without the...

Walking down the Avenue des Champs-Élysées in Paris, which is one of the most famous shopping streets in the world, I came across various shop window displays. They all brought their products to life with French finesse. The details seemed to be more...

Everyone strives for the “perfect” brief, but due to the nature of our industry, things change, and the knock on effect means we are constantly flexing to the needs of the brand / client. We are taking briefs daily, and have found a format that works for us in our...

Once, a retail space was where customers went to shop. The only place. Now, those customers can shop anywhere. Their smartphones, tablets and computers give them access to billions of products at the click of a button. So what becomes of that retail space?...

‘Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.’ PANTONE 16-1546 Living Coral welcomes and encourages light-hearted activity and embodies our...

#1 Sustainable Materials We are past the point of just talking about this. Impulse have experienced a marked reduction in the use of Acrylic and plastics in display. The more desirable materials are now metal and wood, offering longevity in store,  and lower carbon...

At Impulse we are constantly working to being “best in class” when it comes to our manufacturing processes, product design and customer care. Looking at the bigger picture, we underwent a site-wide environmental review which highlighted a few important...

-Cigarettes to Vapes -Popcorn to Propercorn -Corner shops to Farm shops -Tomato Ketchup to Beetroot Ketchup - Petrol Car to Electric Car In the POP industry, new product ideas and consumer purchasing decisions are continuously evolving and not always because of the...

Shop windows are becoming increasingly valuable marketing assets as brands transform spaces into retail theatre. Walking around Oxford Street and Covent Garden, I was visually greeted with spring. Making my way through the high streets, I saw many flowers...

Continuing the “Connected” theme we have discussed in earlier blogs, this is an important factor in the evolution of retail. Extending this theory further, I have been reading the work of Shoshana Zuboff. Her latest book The Age of Surveillance Capitalism is a wake up...

In an era when we are all aware that networking is heavily focused on how to get the best for your business out of your website by ensuring the highest ranking keywords are being featured and that you and your business are highly visible on platforms such as Linked...