The idea of ‘window shopping’ is even more relevant at the moment, where smaller shops have to limit the number of customers in their store at any one time. Now, if there is a queue outside your shop, a potential customer may think twice before spending time waiting...

One of the reasons we at Impulse love this industry, is the everchanging shape of it. Although Covid has forced more change than we could imagine, one of the biggest impacts has been to the High Street. The clearout of some of the largest chains, plus a number of...

With the High street being in such a period of change, the need to attract shopper footfall is paramount. When we studied this 2 years ago, the idea of this temporary retail concept, sometimes called flash retailing, or temporary retail, was being adopted as a...

There has been a notable increase in the number of sports nutrition brands coming to prominence in the retail market in recent years. The good news is that renewed focus on health and fitness since March could help kick-start the category and be vital for brands and...

When we first wrote this blog back in 2018, we started it off with ‘we’re in a new era of retail.’ We were right then, but boy how things have changed since then! We are now well and truly in a new era of retail. Not just with the effect of Coronavirus still adapting...

In light of the recent difficulties faced by high street giants like Debenhams and House of Fraser, British consumers have been revealed to be three times more likely to shop more with independent stores than large department shops over the next five years, according...

The media is full of predictions of what “normal” will be, and its pretty well all guesswork. We’ve been looking at where the successes and failures are, and how this impacts physical Retail, which is where the clever brands, who continue to invest will win.An example...

To stay ahead of the changes in retail merchandising, we are constantly monitoring the latest shopping trends.Using data from the GlobalWebIndex ongoing COVID-19 study, it's been fascinating to see how the outbreak has impacted the shopping landscape, and...

Whilst everyone frantically tries to predict the shape of Retail, and the High Street post-pandemic, the wiser commentators look at a more basic approach. Today’s society is certainly more geared around customer service, and getting what you want, first...

There is no point in hiding the fact that my industry and business has been propped up by the shift to Sanitiser products since March.Brands and Retailers are reviewing all promotional activity, and the lockdown which forced a greater move to online...

As Impulse reacts to the effects of Covid-19, there is a general feeling of unease around, and what should be done to mitigate risk both in the Retail and Hospitality environment? Generally there is a pause on brands investing in physical retail displays, so we have...

I think we are most aware the lockdown has changed shopping habits for all age groups in store and online which were able to open to customers. The coronavirus has hit hard on the high street shops, retailers which have been classed as essential have seen a huge...

Helping the planet is probably the last thing we think about during this pandemic but there are positive environmental outcomes because of the lockdowns that have been enforced globally. The coronavirus lockdown is not only helping protect against the spread of the...

Impulse is pleased to be phasing in our back to work policy. We closed the business in March, and are now bringing in some staff off Furlough, as orders start to come back. Our systems are being reviewed, and we are working to guidelines set out to ensure...

As a small business, being experts in the Retail interiors sector means we are all looking hard at how we come out of this crisis. The fortunate unusual aspect here is that we are all in the same position. Retailers must “reinvent” themselves or face failure. At...

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers who have dedicated amounts of social following. Influencer marketing works because of the high amount of trust that the influencer has built up with...

Retail and Leisure are going to be dramatically changed after this – we are already seeing the early casualties, including Carluccios and Brighthouse. Other weakened businesses include Monsoon, Arcadia Group, TM Lewin, and of course all Airlines.   ...

Cross-brand collaboration is a marketing strategy which combines two offerings from separate companies. The technique is usually used to sell complementary products or services. Also called cross promotion or cross merchandising. Cross-branding occurs across fashion,...