Producing Excellence in Retail!

Are Pop-Up Shops the Store of the future?

Are Pop-Up Shops the Store of the future?

With the High street being in such a period of change, the need to attract shopper footfall is paramount. When we studied this 2 years ago, the idea of this temporary retail concept, sometimes called flash retailing, or temporary retail, was being adopted as a...

read more
Sports Supplements Are Shaping a Market

Sports Supplements Are Shaping a Market

There has been a notable increase in the number of sports nutrition brands coming to prominence in the retail market in recent years. The good news is that renewed focus on health and fitness since March could help kick-start the category and be vital for brands and...

read more
Surprising Facts About How We Shop

Surprising Facts About How We Shop

When we first wrote this blog back in 2018, we started it off with ‘we’re in a new era of retail.’ We were right then, but boy how things have changed since then! We are now well and truly in a new era of retail. Not just with the effect of Coronavirus still adapting...

read more
Impacts To Physical Retail

Impacts To Physical Retail

The media is full of predictions of what “normal” will be, and its pretty well all guesswork. We’ve been looking at where the successes and failures are, and how this impacts physical Retail, which is where the clever brands, who continue to invest will win.An example...

read more
Shopping Facts And New Trends

Shopping Facts And New Trends

To stay ahead of the changes in retail merchandising, we are constantly monitoring the latest shopping trends.Using data from the GlobalWebIndex ongoing COVID-19 study, it's been fascinating to see how the outbreak has impacted the shopping landscape, and...

read more
Concierge Retail

Concierge Retail

Whilst everyone frantically tries to predict the shape of Retail, and the High Street post-pandemic, the wiser commentators look at a more basic approach. Today’s society is certainly more geared around customer service, and getting what you want, first...

read more
How Will The Retail Industry Survive Covid-19?

How Will The Retail Industry Survive Covid-19?

There is no point in hiding the fact that my industry and business has been propped up by the shift to Sanitiser products since March.Brands and Retailers are reviewing all promotional activity, and the lockdown which forced a greater move to online...

read more
Reducing the Risk of Covid-19 in Retail and Hospitality

Reducing the Risk of Covid-19 in Retail and Hospitality

As Impulse reacts to the effects of Covid-19, there is a general feeling of unease around, and what should be done to mitigate risk both in the Retail and Hospitality environment? Generally there is a pause on brands investing in physical retail displays, so we have...

read more
Impact Of The Coronavirus (COVID-19) – Retail Comparisons

Impact Of The Coronavirus (COVID-19) – Retail Comparisons

I think we are most aware the lockdown has changed shopping habits for all age groups in store and online which were able to open to customers. The coronavirus has hit hard on the high street shops, retailers which have been classed as essential have seen a huge...

read more
How Our World Has Had Some Much-Needed Breathing Space

How Our World Has Had Some Much-Needed Breathing Space

Helping the planet is probably the last thing we think about during this pandemic but there are positive environmental outcomes because of the lockdowns that have been enforced globally. The coronavirus lockdown is not only helping protect against the spread of the...

read more
Back Open for Business

Back Open for Business

Impulse is pleased to be phasing in our back to work policy. We closed the business in March, and are now bringing in some staff off Furlough, as orders start to come back. Our systems are being reviewed, and we are working to guidelines set out to ensure...

read more
Reinventing Retail After COVID-19

Reinventing Retail After COVID-19

As a small business, being experts in the Retail interiors sector means we are all looking hard at how we come out of this crisis. The fortunate unusual aspect here is that we are all in the same position. Retailers must “reinvent” themselves or face failure. At...

read more
Influencer Marketing and Celebrity Endorsement

Influencer Marketing and Celebrity Endorsement

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers who have dedicated amounts of social following. Influencer marketing works because of the high amount of trust that the influencer has built up with...

read more
Coming Out The Other Side of Covid-19

Coming Out The Other Side of Covid-19

Retail and Leisure are going to be dramatically changed after this – we are already seeing the early casualties, including Carluccios and Brighthouse. Other weakened businesses include Monsoon, Arcadia Group, TM Lewin, and of course all Airlines.   ...

read more
Cross Brand Collaborations in Retail

Cross Brand Collaborations in Retail

Cross-brand collaboration is a marketing strategy which combines two offerings from separate companies. The technique is usually used to sell complementary products or services. Also called cross promotion or cross merchandising. Cross-branding occurs across fashion,...

read more
Special Editions In Retail

Special Editions In Retail

Limited time and special edition products can be great for retail businesses. The benefits of doing this can bring new customers into store and entice existing customers back more often to test their new range. If brands put strategic plans in place and stick by them,...

read more