All Posts

Point of Purchase (POP) displays play a crucial role in attracting customers and driving sales. They are strategically placed in retail envi

July is Independent Retailer Month, a global ‘shop local’ campaign, and we’re getting ready to show our appreciation for our brilliant Brit

Even though virtually anything the heart desires is available with just a click, a growing movement of sustainability advocates are (and to

Are you looking to increase sales of your product? Of course, you are! Studies show that products displayed on a point of purchase (POP) display sell better than shelf sales. They can actually increase sales by as much as a whopping 20-30%! However, the effectiveness of the POP display will depend on many factors and

In the highly competitive retail landscape, businesses are constantly searching for effective strategies to captivate customers and boost sa

We’re immensely proud of the displays we manufacture, and I’m confident that there’s not one member of the Impulse POP team who hasn’t (surreptitiously) detoured to check out one display or another while doing the family’s grocery shopping.

With the long bank holiday weekend behind us, it’s time to take stock of exactly how your selling space is being utilised, because as sure as Easter eggs are eggs, a busy shop floor typically looks and acts very differently to one described in even the most detailed store brief.

Psychology has long been used to encourage people to purchase products. It’s a very clever way to increase sales! Point of Purchase (POP) displays do this very successfully. They are designed to catch the attention of customers, influence consumer behaviour and affect decision-making. Retail display stands, POP displays, can be found in all types of

It takes skill to get a shopper to stop in their tracks and check out your display. Interrupting that customer journey and piquing the interest of the consumer is the ultimate goal of point of purchase (POP) displays. If you have a strong enough design, shoppers will not be able to help but notice your

Predictions about the Retail sector have been invariably pessimistic, dampened by the departure of countless beloved brands from the UK’s high streets. The fashion brands M&Co, Peacocks and Joules are just three that went into administration in 2022. However, there’s a chink of light, signalling that some retailers ‘aren’t for turning’ the keys in just

You’ve paid for additional space for your freestanding display units in-store, allocated marketing and advertising support, and managed you

The most important shopping weeks are upon us, as the last-minute Christmas gift panic buying is setting in. When the streets are busy and potential customers are hurrying past, it’s more important than ever to make your shop front as encouraging as ever. We’ve put together a few tips to help you welcome people through

Planning your next shopping trip? How exciting! And what’s especially thrilling is how many amazing shopping centres we have scattered acro

Every year, it seems like Christmas comes round earlier, and that’s because marketing efforts often appear in shop displays well before Halloween and Bonfire Night have been successfully navigated.

Customers are the life and soul of your business. Unless you pander directly to their needs, and follow retail industry trends, they’ll

The pandemic has left many industries questioning their future, and this certainly applies to retail, especially in a physical sense.

An impulse purchase is precisely what retailers are looking for.  A steady stream of impulsive behaviour from tons of customers will of co

Not wishing our lives away, but Christmas is creeping upon us, and for anyone working in retail, you’ll know planning takes place well in ad