The media is full of predictions of what “normal” will be, and its pretty well all guesswork. We’ve been looking at where the successes and failures are, and how this impacts physical Retail, which is where the clever brands, who continue to invest will win.An example...

To stay ahead of the changes in retail merchandising, we are constantly monitoring the latest shopping trends.Using data from the GlobalWebIndex ongoing COVID-19 study, it's been fascinating to see how the outbreak has impacted the shopping landscape, and...

Whilst everyone frantically tries to predict the shape of Retail, and the High Street post-pandemic, the wiser commentators look at a more basic approach. Today’s society is certainly more geared around customer service, and getting what you want, first...

There is no point in hiding the fact that my industry and business has been propped up by the shift to Sanitiser products since March.Brands and Retailers are reviewing all promotional activity, and the lockdown which forced a greater move to online...

As Impulse reacts to the effects of Covid-19, there is a general feeling of unease around, and what should be done to mitigate risk both in the Retail and Hospitality environment? Generally there is a pause on brands investing in physical retail displays, so we have...

I think we are most aware the lockdown has changed shopping habits for all age groups in store and online which were able to open to customers. The coronavirus has hit hard on the high street shops, retailers which have been classed as essential have seen a huge...

Impulse is pleased to be phasing in our back to work policy. We closed the business in March, and are now bringing in some staff off Furlough, as orders start to come back. Our systems are being reviewed, and we are working to guidelines set out to ensure...

As a small business, being experts in the Retail interiors sector means we are all looking hard at how we come out of this crisis. The fortunate unusual aspect here is that we are all in the same position. Retailers must “reinvent” themselves or face failure. At...

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers who have dedicated amounts of social following. Influencer marketing works because of the high amount of trust that the influencer has built up with...

Retail and Leisure are going to be dramatically changed after this – we are already seeing the early casualties, including Carluccios and Brighthouse. Other weakened businesses include Monsoon, Arcadia Group, TM Lewin, and of course all Airlines.   ...

Cross-brand collaboration is a marketing strategy which combines two offerings from separate companies. The technique is usually used to sell complementary products or services. Also called cross promotion or cross merchandising. Cross-branding occurs across fashion,...

Limited time and special edition products can be great for retail businesses. The benefits of doing this can bring new customers into store and entice existing customers back more often to test their new range. If brands put strategic plans in place and stick by them,...

As more consumers turn to smartphones to shop, brands of all sizes are thinking about mobile commerce strategies and how to take advantage of shopping features on popular social media platforms. We came across research about one of the most popular social media...

Medals galore, prize winning events, fastest recorded turn- around times, client endorsements and testimonials... OK!- they are not all for ImpulsePOP and their award winning display team (although they could be!) but more about what we have been viewing...

Adam Frisby from Great Yarmouth, had no previous experience in starting or running a business. But this soon changed 7 years ago when he became the founder and CEO of his online fashion brand, InTheStyle. Let us share some background research that I have found out...

Christmas markets have been around for centuries and were originally known as winter markets. The first was recorded in Vienna in the 13th century, with German markets following suit in the 14th and 15th centuries. They are no longer restricted to their central...

Black Friday, Easter Sunday, Mothering Sunday, Christmas Day - all of these important events and the key lead - up shopping days are here to stay and are now firmly established in the Consumer psyche- so is there space for more? Well we think...

Seasonality is an ever-evolving trendEach season comes specific, noteworthy holidays, events and activities, which cause consumers to behave differently, hence, provide opportunities for businesses to thrive. Examples of seasonal opportunities that have the power to...