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Impact Of The Coronavirus (COVID-19) – Retail Comparisons

Impact Of The Coronavirus (COVID-19) – Retail Comparisons

I think we are most aware the lockdown has changed shopping habits for all age groups in store and online which were able to open to customers. The coronavirus has hit hard on the high street shops, retailers which have been classed as essential have seen a huge...

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How Our World Has Had Some Much-Needed Breathing Space

How Our World Has Had Some Much-Needed Breathing Space

Helping the planet is probably the last thing we think about during this pandemic but there are positive environmental outcomes because of the lockdowns that have been enforced globally. The coronavirus lockdown is not only helping protect against the spread of the...

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Back Open for Business

Back Open for Business

Impulse is pleased to be phasing in our back to work policy. We closed the business in March, and are now bringing in some staff off Furlough, as orders start to come back. Our systems are being reviewed, and we are working to guidelines set out to ensure...

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Reinventing Retail After COVID-19

Reinventing Retail After COVID-19

As a small business, being experts in the Retail interiors sector means we are all looking hard at how we come out of this crisis. The fortunate unusual aspect here is that we are all in the same position. Retailers must “reinvent” themselves or face failure. At...

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Influencer Marketing and Celebrity Endorsement

Influencer Marketing and Celebrity Endorsement

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers who have dedicated amounts of social following. Influencer marketing works because of the high amount of trust that the influencer has built up with...

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Coming Out The Other Side of Covid-19

Coming Out The Other Side of Covid-19

Retail and Leisure are going to be dramatically changed after this – we are already seeing the early casualties, including Carluccios and Brighthouse. Other weakened businesses include Monsoon, Arcadia Group, TM Lewin, and of course all Airlines.   ...

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Cross Brand Collaborations in Retail

Cross Brand Collaborations in Retail

Cross-brand collaboration is a marketing strategy which combines two offerings from separate companies. The technique is usually used to sell complementary products or services. Also called cross promotion or cross merchandising. Cross-branding occurs across fashion,...

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Special Editions In Retail

Special Editions In Retail

Limited time and special edition products can be great for retail businesses. The benefits of doing this can bring new customers into store and entice existing customers back more often to test their new range. If brands put strategic plans in place and stick by them,...

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Impulse are running away with it again…

Impulse are running away with it again…

Medals galore, prize winning events, fastest recorded turn- around times, client endorsements and testimonials... OK!- they are not all for ImpulsePOP and their award winning display team (although they could be!) but more about what we have been viewing...

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InTheStyle – From bedroom to multi-million pound investment

InTheStyle – From bedroom to multi-million pound investment

Adam Frisby from Great Yarmouth, had no previous experience in starting or running a business. But this soon changed 7 years ago when he became the founder and CEO of his online fashion brand, InTheStyle. Let us share some background research that I have found out...

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Are companies getting rid of plastic use for good in 2020?

Are companies getting rid of plastic use for good in 2020?

There have been talks and headlines into certain companies using plastic free materials for their packaging by 2021… So we want to share a few of the popular brands who are making a difference to their packaging material. So let’s take a look at the companies who are...

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Christmas and Food Markets Becoming More Popular in the UK

Christmas and Food Markets Becoming More Popular in the UK

Christmas markets have been around for centuries and were originally known as winter markets. The first was recorded in Vienna in the 13th century, with German markets following suit in the 14th and 15th centuries. They are no longer restricted to their central...

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Small Business Saturday – 7th December

Small Business Saturday – 7th December

Black Friday, Easter Sunday, Mothering Sunday, Christmas Day - all of these important events and the key lead - up shopping days are here to stay and are now firmly established in the Consumer psyche- so is there space for more? Well we think...

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The Impact of Seasonality in Retail

The Impact of Seasonality in Retail

Seasonality is an ever-evolving trendEach season comes specific, noteworthy holidays, events and activities, which cause consumers to behave differently, hence, provide opportunities for businesses to thrive. Examples of seasonal opportunities that have the power to...

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Vaping: The new craze that looks like its here to stay!

Vaping: The new craze that looks like its here to stay!

Much to the surprise of many – Vaping has become a massive phenomenon, with over 3.6m Brits enjoying it now. At Impulse we have become specialists in the science of displaying Vape products. What we have realised, is that this is more of a serious hobby to some, and...

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Puls-e Scooter

Puls-e Scooter

Impulse are excited to announce the launch of a exclusive new Electric Scooter, named puls-e. We’ve been selling brands display products for years through the Retail channels, and thought it was time we should be selling our own product! The scooter answers a lot of...

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‘Tis the Season … or Is It?

‘Tis the Season … or Is It?

Traditionally, Retailers and their Point Of Purchase suppliers have always put a major emphasis on seasonal sales activity, so at Impulse in recent client project meetings we have noticed that more and more of our customers are claiming that seasonal sales...

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