Retail

shopping mall

It’s Time To Re-think… Which Stores Will benefit your brand the most?

In light of the recent difficulties faced by high street giants like Debenhams and House of Fraser, British consumers have been revealed to be three times more likely to shop more with independent stores than large department shops over the next five years, according to findings from marketing automation suite. So maybe brands that sell …

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Women hand using smartphone do online selling for people shoppin

Concierge Retail

Whilst everyone frantically tries to predict the shape of Retail, and the High Street post-pandemic, the wiser commentators look at a more basic approach. Today’s society is certainly more geared around customer service, and getting what you want, first time and without fuss. One success of the lockdown was the switch to online, and the …

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Mastercard

Cross Brand Collaborations in Retail

Cross-brand collaboration is a marketing strategy which combines two offerings from separate companies. The technique is usually used to sell complementary products or services. Also called cross promotion or cross merchandising. Cross-branding occurs across fashion, beauty, travel, homewares and more. You can’t seem to move without seeing a big ‘X’ sandwiched between two brands logos …

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Social media shoppers

Buying Through Social Media – Are We Entering The Era Of Social Shopping?

As more consumers turn to smartphones to shop, brands of all sizes are thinking about mobile commerce strategies and how to take advantage of shopping features on popular social media platforms. We came across research about one of the most popular social media platforms – Instagram, and how you can buy from your favourite brands …

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in the style fashion shoot

InTheStyle – From bedroom to multi-million pound investment

Adam Frisby from Great Yarmouth, had no previous experience in starting or running a business. But this soon changed 7 years ago when he became the founder and CEO of his online fashion brand, InTheStyle. Let us share some background research that I have found out about his amazing accomplishment… From his bedroom In August …

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seasons

The Impact of Seasonality in Retail

Seasonality is an ever-evolving trend Each season comes specific, noteworthy holidays, events and activities, which cause consumers to behave differently, hence, provide opportunities for businesses to thrive. Examples of seasonal opportunities that have the power to boost revenues and connect brands with their consumers/audience include; Valentine’s Day, Easter, summer holidays, Halloween and Christmas etc. So …

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