Retail

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Cross Branding In Many Retail Sectors…

What is Cross-Branding?  It’s a marketing strategy which combines two offerings from separate companies. The technique is usually used to sell complementary products or services. Also called cross promotion or cross merchandising. There are some fabulous examples out there in many retail sectors. Capturing the attention of a customer can be quite an art, if …

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Is the Global Cosmetics Market Moving Towards a Cruelty-Free Future?

Charlotte’s views on animal testing on products. This is an extremely tough topic to speak about but at the same time needs to be spoken about more often. Unfortunately some cosmetics companies still use animals to test the safety of their products before they are released to the market. Over 250 cosmetics brands still use …

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Dulux Retail POS in B&Q Stores

£1.2m Retail POS for Dulux Paint in B&Q

Dulux Retail POS in 275 B&Q Stores Dulux’s major Retail POS paint initiative for 2016 has just finished its nationwide rollout to 275 B&Q stores.  Impulse are proud to have worked with our sister business Cirka Creative (www.cirka.co.uk) who were responsible for the design, development and production of all aspects of this £1.2m project, after …

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