Walking down the Avenue des Champs-Élysées in Paris, which is one of the most famous shopping streets in the world, I came across various shop window displays. They all brought their products to life with French finesse. The details seemed to be more extravagant and had a Parisian feel to them which I absolutely loved. …
What is Cross-Branding? It’s a marketing strategy which combines two offerings from separate companies. The technique is usually used to sell complementary products or services. Also called cross promotion or cross merchandising. There are some fabulous examples out there in many retail sectors. Capturing the attention of a customer can be quite an art, if …
Charlotte’s views on animal testing on products. This is an extremely tough topic to speak about but at the same time needs to be spoken about more often. Unfortunately some cosmetics companies still use animals to test the safety of their products before they are released to the market. Over 250 cosmetics brands still use …
Is the Global Cosmetics Market Moving Towards a Cruelty-Free Future? Read More »
Missguided – A new and exciting brand that has grabbed our attention at Impulse! Charlotte, one of our apprentices’, has been enthusing about a new brand that some of us were not aware of, but with brand statements that include: Self Love Brings Beauty, #Make Your Mark, #Keep On Being You and Babe Power along …
Dulux Retail POS in 275 B&Q Stores Dulux’s major Retail POS paint initiative for 2016 has just finished its nationwide rollout to 275 B&Q stores. Impulse are proud to have worked with our sister business Cirka Creative (www.cirka.co.uk) who were responsible for the design, development and production of all aspects of this £1.2m project, after …
