Impulse are delighted to have won a 200 unit order, comprising of 20 x Interactive Ordering Stations per week over the next 10 weeks. This is evidence of a fresh new approach from the new management team at Choices. There is a big push for the Rental DVD market in both Independant and the larger Grocery Multiples. This is a fiercely competitive market, with Lovefilm and Sky Box Office being the main competition.
The display has been trialled in over 80 outlets in the last 4 months, and this 200 is the second phase of aggressive plans for the coming year.
We are very excited to be involved in the this new revitalised campaign – and wish Choices the best of luck.