Counter Display & Counter Top Units
Counter Display Units (CDU) and Counter Top Units (CTU) are a key part of the in-store sales display process and often do not contain the full product range, but more often a selection of the best-selling or recently launched products.
The requirement for an attractive and engaging counter unit is obvious as these displays are frequently placed at the most important area of in-store customer engagement i.e. the checkout or pay area of the store!
This initiates an impulse purchase, and it is important that the display catches attention quickly, whilst promoting the brand
CDU’s and CTU’s are most evident in the promotion of health, beauty and cosmetics products, where secondary placement in store is required.
Why Use Impulse POP?
Over 15 years of POP Industry knowledge.
High quality material sourcing in metal, acrylic and card.
Energy conscious, efficient and sustainable work practices.
Our own UK based design, engineering and manufacturing resource.