Counter Display & Counter Top Units
Counter Display Units (CDU) and Counter Top Units (CTU) are a key part of the in-store sales display process and often do not contain the full product range, but more often a selection of the best-selling or recently launched products.
The requirement for an attractive and engaging counter unit is obvious as these displays are frequently placed at the most important area of in-store customer engagement i.e. the checkout or pay area of the store!
This initiates an impulse purchase, and it is important that the display catches attention quickly, whilst promoting the brand
CDU’s and CTU’s are most evident in the promotion of health, beauty and cosmetics products, where secondary placement in store is required.
Why Use Impulse POP?
Over 15 years of POP Industry knowledge.
High quality material sourcing in metal, acrylic and card.
Energy conscious, efficient and sustainable work practices.
Our own UK based design, engineering and manufacturing resource.
Some Industries that use Counter Display & Counter Top Units
Find Out About a POP Display for You
Not sure what display you need?
Don't worry, we can manage the whole project from design to delivery and installation. To get started, here's a few things to think about, then just give us a call to talk through your options.
Is the unit to be floor, counter or wall mounted?
Is there a specific number of products/SKUs to be displayed?
Are there any size restrictions?
Is the unit to be single / double / triple sided?
Do you have a material preference to build the display in?
What budget are you working to?
What are the pack sizes?
Are the products to be hung or shelved?
Is the product high value and security need considering?
Are there any specific brand guidelines to be followed?
What colour should the stand be?
Has messaging been considered on the print artwork?
How involved do you want Impulse in the project?
Has a design been agreed?
What distribution method to store are you considering?
How can we help?
Do you have an end date for your campaign to be in store?
Can we help to create the critical path with you?
Not sure about all the answers? Not to worry, just give us a call to speak to one of our helpful advisors.