Producing Excellence in Retail!

Customers now enjoy a Footwear Display Podium for:

Click here for product spec.

Impulse designed and produced these Showcase Footwear Display Podium Shop Display units in 2016 and 2017 for distribution across the Outdoor Sports UK and European retail sector.

First of all, a combination of metal and acrylic materials was used to build the freestanding displays.

While the display also allows updatable and interchangeable magnetic graphics giving flexibility of use across a wide range of selected footwear.

This podium display is part of a more extensive POS display programme.

Considerations in the design process

Especially relevant was the fact we included.

  • The ability to ship safely worldwide
  • adapt to language changes
  • ensured clear product information
  • highlight the products by showcasing an actual trainer for realistic customer engagement and interaction.

Impulse offer end to end solutions and this project took full advantage of this fact:

With a selection of visual designs presented, the client selected their favourite to take through to prototyping, value engineering and into full production and shop roll- out.

In conclusion, a great “Team GB” effort from the teams at Impulse and Dare 2b.



A Baselayer Gondola for:

Click here for product spec.


Sports Display – Skiing, Cycling, Running, Walking; What’s Your Winter Sport?

The client asked Impulse to create a free-standing display to show the Baselayer clothing kit to its best advantage.

We created this FSDU as a flatpack, as it was for a major overseas market.

Therefore the shop display had to be simple and effective, allowing the product do the work.

Because the Baselayer kit itself has contemporary packaging, the hanging display needed to support and enhance this design approach.

Especially relevant:

Impulse produced an anti-theft flat pack 2D torso which attaches to the end of the gondola for a sample product to hang on.

While the design of the fixing creates an anti-theft solution when the sample is in place.

As the torso is flat packed it gives the unit a much smaller footprint in transit.

Customers will see this freestanding display in key outdoor sports retail stores in Spain.