The traditional brand with a history
Kids and Grown- Ups love it so, the happy world of HARIBO
HARIBO is recognised as making some of the best-known confectionery products in the world.
Starmix, Tangfastics, Supermix, Goldbears, Chamellows pink and white, Jelly Babies and
HARIBO have been making sweets which are successfully distributed and sold across the world to a wide variety of retail stores since 1920.
The confectionery market in the UK, as elsewhere, is a very competitive environment and to continue to build brand awareness and loyalty for Haribo’s products through
All of the merchandising and in-store display items, whether they be; on- shelf, on
In the UK, one of Haribos’ key retailers is Poundland.
Impulse purchases really matter to Haribo.
Working closely with Haribos’ procurement and marketing teams to ensure that brand impact and cost targets were adhered to, the design solution was a colourful metal framed unit with hooks for hanging the product bags, to which there is attached Haribo branded
Over 830 of these colourful, interactive and highly effective freestanding display units were designed, engineered, manufactured and distributed to Poundland Stores during September 2017 in time for the Poundland Autumn sales programmes.