Impulse Update Summer 2012. We hope you’ve all had a good summer – weathers been poor, but we here have thoroughly enjoyed the Olympics – and the “great to be British” feeling hasn’t quite worn off yet.
Speaking to colleagues in the industry, I think all agree that 2012 has been quite a tricky year.
Impulse is flat out on the build up for Christmas, with a diverse order book across a few sectors.
We have had an exciting range of briefs through our Design studio, that we are now producing batches for Q4 – examples include Heated Clothing Displays, Laser Measuring device displays, Ski Helmet Displays, DVD Christmas Displays, DIY Units across a few Brands.
The IPAD Displays are still proving successful, overseas interest in particular.
With the general feeling of “unknown” – this has had a negative impact on decision making, which is affecting lead-times when the go-ahead is finally given.
Impulse can, fortunately, manage these situations easier as we have our own Design / Production and Delivery resource, therefore able to offer quick and flexible turnaround.
We are currently reviewing our website – which will give improved navigation and an overall more informative resource for those of you that may need our service.
Recent investment includes CNC Router and other Acrylic Fabrication equipment, which enhances our existing Acrylic offer. Injection Moulding has been busy, with the development of new DVD shelves for one of the new roll-outs we are in the middle of – will update images on the website soon.
Point of Purchase or Point of Sale Displays (whichever phrase works for you) seems to continually reinvent their purpose within the Retail Environment. We are approached more regularly by Brands, directly through our website, and the briefs tend to be less specific – relying on our expertise to provide a solution fit for purpose.
Fortunately, we can offer value engineered solutions as we understand material types and yields available – all part of the service.