Producing Excellence in Retail!

There have been some amazing designs over the years, from famous designers such as Charles Eames to the unknown who’s product we may unknowingly use daily; whether it’s in the details or the overall initial iconic design which has made it through the decades, with little tweaks along the way.

There are some examples which cannot be topped in my opinion, where all the boxes have been ticked in the design department, as you can imagine there are many to choose from and I’m sure the brand Apple amongst others would be high on the list, however I’m going to select one or two of my favourites… The new Mini Cooper is terribly proud to be British; Union Jack tail-lights now standard… I can think of no better way of celebrating British sovereignty with the arrival of the Union Jack taillights for one of the British car industry’s most enduring icons, the MINI. A success story continues for a brand that’s been revitalised under BMW. The tail light design that is certain to catch the eye, as you can see, the rear light represents a subtle but unmistakable rendering of the Union flag. The detail can make or break a design or the brand, this however in my humble opinion, is pure GENIUS!

Mini Union Jack Lights

Clever design can often be an adaptation of the existing… Adapt and adopt! The Ballbarrow was a type of wheelbarrow designed by James Dyson and released in 1974 in the U.K. It featured a moulded plastic hopper on a steel frame and a spherical plastic wheel. This benefited all-terrain use as the ball did not dig into the ground like a conventional wheel and steering was much easier, simplicity shone through.

The Simple Paperclip… For years I took the simple paper clip for granted. As a child I’d twist them apart to hang Christmas ornaments. In my teens I’d use them to shoot rubber bands at my friends. And in the 1990s I’d straighten them to pop a software floppy disk from a defective hard drive. (Today I use them to locate the battery area on my Apple phone.) It wasn’t until I became a design student that I realised the paper clip – which is officially patented as a “gem paper clip” – was a near-perfect design: elegant, functional and made of steel, a sustainable and recyclable material, but the paper clip had a long path to the flawless form we know today. The paper clip started out as a pin that pierced the papers to hold them together. The sharp pins would prick the workers using them and were difficult to use. Hence the gradual improvements: The straight pin morphed into something called a T-pin, a device with a horizontal wire on the end that allowed the pin to be pushed more easily through the papers without needlessly pricking fingers. However, this design still left holes in the papers. In the late 1890s inventors in the United States and Europe began to work on new versions of the paper clip. In 1898, Pennsylvania inventor Matthew Schooley believed he had improved upon the pin design by creating two loops in the wire. But there was still a problem: A piece of wire extended from the loops and would catch and rip the paper. Finally, in 1899, an inventor from Connecticut named William Middlebrook designed the gem paper clip, along with a machine to manufacture it, to create the paper clip that we know today. I guess there are some things you just can’t improve on 120 years on and the paperclip still works perfectly. The iconic double loop design had just enough spring to hold several sheets of paper together – without snapping and without piercing fingers or paper. I doubt Middlebrook could have imagined that his invention would double as an ornament hanger, a rubber band launcher and an Apple phone battery locator!

However there are some blunders out there too, take a look at these examples…

“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” – Irene Au The world of design can be stuffy and pretentious so it’s easy to think that just about anyone could come up with their own design, yet this is simply not the case. An elephant with a children’s slide coming out of its behind is just one of the examples of bad (but rather hilarious) design disasters shown below. Perhaps after chuckling at these images, you will feel more inclined to acknowledge good design… design disasters

So what displays have we produced at Impulse which we perceive as good design?

Pintor Pilot Pens is a clean simple design with PETG dividers to eliviate the weight from the unit, it is modular and compact. The design elements are subtle which is why I have chosen to show this display, sometimes it’s all in the detail of how the unit fits together.Counter display manufacturers & Award Winning Point of SaleIIAA Advanced Nutrition Supplements is on the opposite side of the coin, the unit has a magnetic force so the product slowly moves 360 degrees in mid air, this display is possibly a more obvious one to showcase as it is floating and moving! ANP floating display

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