The ONE and ONLY!
All Recliners are not created equal.
La- Z- Boy recliners are top quality statement pieces of furniture which are designed with style, function and comfort in mind.
Impulse POP were invited to design and engineer 75 x Gallery Point Of Sale freestanding kits to reflect the La- Z- Boy brand image and promote the recliners in some of the best known Furniture Galleries across the UK and Ireland during Summer 2017.
Working in partnership with the design agency Cirka Creative, this new range of Point Of Sale freestanding kit items was designed, engineered and manufactured to include: metal shop display frames with strong consumer and brand communication messaging on the freestanding banners as well as on the large, durable freestanding mdf display facility which included infographics, brand endorsement statements and fullest product information for the consumer.
The freestanding mdf display has an integrated screen facility with a video loop as well as high quality led illumination to ensure maximum product exposure and customer engagement at the point of sale for the stylish, functional and comprehensive range of La-Z-Boy Recliners.
In order to attract the consumer to the complete La-Z- Boy offering and enable immediate material and colour selection for their chosen recliner, a product colourway swatch hanging facility showing the full range of colours available is also built into the base of this ‘stand out’ freestanding display unit to assist with customer choice.
This attractive and cleverly constructed Point Of Sale display was designed, engineered and manufactured in Impulses’ UK based factory with regular design input from the La- Z- Boy Marketing team.
The end result was that the units were successfully launched on time and to client budget needs and customer feedback indicates that the objective of building a freestanding display to match the quality and reputation of the La – Z – Boy recliners has been achieved.
La- Z- Boy – The ONE and ONLY!