MAGFORMERS® is the industry leader in magnetic building toys for children. It is vital for children to develop through creativity and Magformers patented, ‘always attracting’ magnetic technology delivers a unique constructional play experience, Impulse also needed to create an attractive FSDU for the unique product.
IMPULSE CREATE AN ENGAGING DISPLAY
It is MAGFORMERS® commitment to providing a high quality, reliable product that inspires the creators of the future. Impulse delivered a high quality solution to show how ingenious the Magformers product is with a vibrant flat pack display, incorporating a screen to show the full potential of the product. The large side graphics give the product an immense presence within the toy department. As we all know there is a high foot-fall in toy departments amongst many brightly coloured products, in order to stand out and gain a greater audience we felt a screen would certainly make a huge difference; the incorporated screen engages and disrupts shoppers creating more impulse purchases.
A space effective solution was also needed for the ‘on shelf” market area. The on shelf screen display lights up dark areas on a shelf and in turn brings the product to the forefront. The bus stop graphics frame and brand the Magformers area, so the product stands out.
How MAGFORMERS® work?
A magnet has a positive and negative pole. The opposite poles of the magnet attract each other while the same poles of the magnet repel each other. The neodymium magnets which are encapsulated within all the edge surfaces of Magformers make Magformers rotate to any direction and connect each other regardless of their position when two Magformers are brought together.
Magformers revealed, ‘Sales are up over 500% for Jan-May 2016 vs May-Dec 2015’, proving the right display has the desired effect for our customer and repeat orders are periodically placed.
The marketing director from Tomy said, “It’s the best FSDU he’s ever seen in the toy industry!”
High praise from someone who knows the industry inside out…