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FSDU                           ROB – The Robot Mower

ROB – Takes the Hassle Out Of Mowing!

More than 950 x  Point Of Sale display units were designed and produced to meet the needs of McCullochs’ largest and smallest retail clients across Europe.

The range of display requirements were for 5 different and unique freestanding designs to be developed, engineered and manufactured for distribution in multiple languages in Spring 2017.

The challenge was to make the products easily accessible and to be able to strongly communicate their unique benefits with an emphasis on visual impact and clarity.

These new POS displays were principally developed for the launch of the new lithium powered power tools range which included a chain saw, a strimmer, a leaf blower, a hedge trimmer and perhaps most innovative of all; ROB – The Robot Mower!

The displays were manufactured at Impulses’ UK based manufacturing and design facility in Sandy:

The complete range of freestanding units were developed to a Gold, Silver and Bronze specification to meet the different retail formats and budgets whilst, at the same time, maintaining the display unit’s impact and presence.

Smart use of high quality printing materials allowed print to powerfully project the brand image, whilst being an integral part of the complete unit structure. This also enabled a reduction in overall component count as well as giving the opportunity for excellent cost management to ensure the projects’ budget prices were met.

The design was completed by ensuring that the various language word count differences would fit to the die – bond made board graphics for each display variant.

The various display unit sizes for the different product ranges were critically important to in- store placement success and had to be carefully and intelligently considered to ensure that shipping the large freestanding displays across various European markets could be done economically and cost effectively.