Missguided – Why it Works

Missguided – A new and exciting brand that has grabbed our attention at Impulse!

Charlotte, one of our apprentices’, has been enthusing about a new brand that some of us were not aware of, but with brand statements that include: Self Love Brings Beauty, #Make Your Mark, #Keep On Being You and Babe Power along with product names that include Too Glam to Give a Damn!, we thought we would take a look at the website.

We loved what we saw!

We think that some of the Missguided marketing ideas are so good that we wanted to share them with all of our social media contacts.

Missguided have built their affordable (£5 to £150 price range) online fashion retail brand success in the 16- 25 year old womens’ fashion market.

Innovative, modern, customer inspiring ideas have included;

  • Daily new online product offerings
  • Wishlist shopping
  • Shoppable Snapchat
  • Click & collect ordering
  • A shopping app with conventional functional abilities and a ’tinder style’ swipe to hype feature!
  • Home deliveries that can include a small bonus such as; a sweeties bag, shopping vouchers and repeat order discount offers

Founded in 2009, by the passionate, highly focused and highly ambitious Natin Passi their 2017 sales reached £206m, with international sales rocketing by a massive 130%.

Missguided have now opened stores in Manchester, Birmingham and London.

Missguided shopfront

#Keep On Being You and #Make Your Mark have helped to build the success of a brand which is inspiring a new generation of unstoppable females to be themselves and to achieve whatever they want.

Missguided’s Babe Power Models are inspiring and talented.

The philosophy of Missguided is to embrace flaws and imperfections and use their models to promote and encourage people to’ love themselves’.

We would encourage all of our business friends and contacts to take a look at the fascinating, different, empowering and exciting Missguided brand.

Please contact Impulse POP to arrange a way of helping you achieve your goals.


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