Gore-tex Active Clothing FSDU

These Gore-Tex shell displays were distributed to all premium outside stores across the UK. Our team was involved with the retail design concept, prototyping, final manufacture and delivery of the concept.

A prominent feature behind the display was LED lighting and full sized mannequin. This created a purposeful presence in-store, helping to capture people’s attention immediately. Another key factor was incorporating key values this company stood for, highlighting their highest quality, innovative technology ideas. Gore-Tex believed our approach was the best among four companies which submitted designs, with particular praise being heaped on our effective messaging strategy.