Creating a positive shopping experience is key when driving sales, 63% of shoppers will spend more per visit when they have a positive in-store experience! One approach retailers use is Point of Sale displays. When designed in the right way and positioned correctly in store they can play a really important role in getting the customers attention and persuading them to make a purchase.
Types of POS Displays
Point of sale displays come in various forms, let’s explore the options available.
FSDUS or Floor Standing Display Units, are particularly good for showcasing a wide range of products due to their size and prominent placement. It’s a good way to demonstrate larger products and their features.
CTU display or Counter Top Units, are ideal for smaller products and encouraging last minute impulse buys.
Retail Display units grab the attention of shoppers, displaying products in an eye catching way. These are good for creating focus and attention on select products.
Another factor to consider when designing a display is which materials will work best for the product. The specific materials used for a digital POS display will depend on the product being promoted. For example, if you are promoting a high-end product, you may use more expensive materials such as acrylic or metal to create a luxurious look. If you are promoting a more affordable product, you may use less expensive materials such as cardboard or corrugated plastic.
Tips on Choosing the Right POS Display
Selecting the right POS display is crucial for achieving marketing goals:
Retailers should consider factors such as product size, shape, and target customer demographics. For instance, FSDUS can be particularly effective for larger products, providing a canvas for eye-catching visuals. Illuminated displays may be well-suited for cosmetics, emphasising vibrant colours, while interactive displays suit electronics, allowing customers to engage with the products.
Ensure your display reflects your brand aesthetic and builds on the positive perception of your brand.
Retailers should also factor in store layout and traffic flow, and strategically place POS displays to maximise visibility.
Leveraging POS Displays for Engaging Customer Experiences
POS displays offer more than just product showcases. Interactive displays with touch screens or augmented reality elements offer valuable information and enhance the shopping journey. Themed displays that tell a story or evoke a specific ambiance contribute to memorable experiences. By making the shopping process enjoyable and interactive, retailers can strengthen the positive perception of their brand and encourage repeat business.
How do I Know if my POS Display is Effective
The success of a Point of Sale Display depends on its ability to capture attention, convey key messaging, and ultimately drive sales. Analysing the effectiveness of both design and placement strategies is crucial for maximising their impact. This involves measuring product visibility, customer engagement, purchase conversion rates, and overall revenue generated.
By tracking these insights, retailers can fine-tune display aesthetics, optimise placement within the store layout, and cater to shoppers’ psychological and behavioural patterns. At impulse pop we create bespoke point of sale displays for your product. Get in touch with our highly experienced team to find out how we can help you design the perfect display and ultimately boost sales!
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