Free-standing display units or FSDUs, are essentially display shelves that can be placed anywhere in a store! FSDUs are a great way to promote products and increase sales, but their placement is key. In this post we’ll look at the psychology behind FSDU placement and how to make your display sell.
First Impressions Matter
The first thing shoppers see when they enter a store is the overall layout. This includes the placement of FSDUs. Studies have shown that shoppers tend to follow a predictable path through a store. By placing FSDUs in high-traffic areas, you can increase the chances of shoppers seeing your products. You want to use your displays to stop shoppers on their journey and display a product in front of them which is likely to catch their attention.
FSDUs can also be used to create focal points in a store. This can be helpful for highlighting new products or promoting special offers. When placing FSDUs, it is important to consider the sightlines of shoppers. You want to make sure that your displays are easy to see and access.
Impulse Purchases
FSDUs are a great way to promote impulse purchases. Impulse purchases are unplanned purchases that are made on the spot. They are often triggered by factors such as temptation and convenience.
By placing FSDUs near checkout areas, you can increase the chances of shoppers adding impulse items to their shop. For example, this Haribo FSDU was placed near the checkout area and is likely to tempt shoppers to make a purchase even if they hadn’t planned to. The Haribo display is made from metal meaning it holds a more permanent position and is less likely to be moved from such a premium selling space!
Considered Purchases
FSDUs can also be used to promote considered purchases. Considered purchases are purchases that shoppers plan in advance. They are often for higher-priced items that require more thought and consideration.
For those higher-priced items that require more thought, FSDU placement becomes even more strategic. Considered purchases benefit from being in areas where customers are already browsing and comparing products. For example this FSDU showcasing scented candles would be perfectly placed in a homeware department or in a gifting section. Shoppers are already in “decision mode” for similar items, making them more receptive to the FSDU display and its products. By placing your product amongst naturally browsing customers, you’re giving them the time and space to consider a purchase, ultimately increasing the chances of a sale.
FSDUs are a versatile marketing tool that can be used in so many different ways. Don’t be afraid to experiment with different FSDU placements to see what works best for you! At Impulse POP we are there from design to manufacturing to installation. For advice on creating the best FSDUs and what materials to use, contact our team today!
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