The POWER of POP…. and why it is always good to learn from other brands and product successes.
At Impulse, we have been discussing the various brands and product groups that have had a big impact in- store this past year.
Across the team, there have been some fascinating observations in a couple of product and market groups which we thought may be of interest to our clients, suppliers and followers on social media.
In the sales team, it appears that the transformation of the Gin market has caught their eye – no surprise there you might say! – but just take a look at how the marketing and POP presentations have changed. The addition of a wide variety of flavoured mixers and Gin being sold with new flavours (rhubarb, elderberry, ginger etc.) has revolutionised the way that Gin is now marketed and consumed in the UK. It’s become a culture suited to both fixed position in store, and ideal for Pop-Up experiences in store and at events.
Our marketing and social media dept. notice that the mobile phone market continues to be transformative and a quick look at displays, in particular how to subtly improve the presentations whilst ensuring the on-shelf security of the product continues to set new challenges and introduce new ways of merchandising products in-store, whilst still providing the “touch and feel” experience so important with these products.
And because we don’t only or always see good results in-store -(particularly if customers are not using Impulse’s expertise of course!)- we think it may be time for a well-known high street DIY store to think about improving its power tools display presentation, by taking a leaf out of the phone market method of presentation!- High priced security conscious solutions can be stylishly and professionally presented – so room for improvement here we think!