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McCulloch FSDUMcCulloch Rob the Robot Mower FSDURob the Robot

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Power Tool Displays: Impulse launches 2017 PAN-EUROPEAN rollout for in-store fixtures and POS with Husqvarna brand McCulloch

The Story

First of all, McCulloch has recently entrusted Cirka (Impulse’s sister company) and Impulse with their 2017 product launch.

Becuase Cirka won a three-way creative pitch for Impulse to manufacture and control the rollout.

Therefore this launched the brand’s new robotic mower (“ROB”) and their power tool range “Power~LiNK” across Europe.

With the robotic mower market set to be worth $2 billion globally, by 2021 in the UK.

You could be forgiven for thinking why haven’t I seen one?

Maybe you will soon, the UK has yet to fully embrace this robotic revolution and this lack of knowledge was an ideal starting point for the creative team.

A tiered suite of units

Produced varying from flagship 3m x 3m live demo units. Complete with:

  • Clever use of artificial grass
  • real wood fencing all while remaining flat-packable
  • compact for European shipping and self-assembly.

The other end of the spectrum with cost-effective small footprint FSDUs.

Due to Impulse’s extensive and wide range of manufacturing materials, allows the team to tailor material to each and every unit.

Beautiful dibond double side

Furthermore direct printed back panels were used to achieve the structural integrity of one unit to hold the product without the need for metal back panels and crossbars, increasing impact and reducing costs.


This project also allowed the creative development team to go back to basics by getting hands on with the designing of the bespoke product mounts for the Power~LiNK products.

CAD and Solidworks

Created the main structural design as usual but the designers opted for a more hands-on approach when designing the mounts. This ensure that the products could be removed for customer demo and handling.

McCulloch’s products are beautifully designed to be balanced and easy to use so being able to do this easily and safely was a key aspect of the development process.

With first-hand client input at the production facility, mounts were tweaked and changed before final CAD production.

Sometimes you just can’t beat the human touch.

The end result

In conclusion was an impressive range of POS to match the brand’s tiered launch strategy to over 16 countries, designed, developed and manufactured in-house on time and on budget.

Displays go into markets in the next few weeks

We all look forward to visiting the display in-store and especially seeing the ROB robotic mower doing his thing in Cirka and Impulse’s designed “live demo arena”.

Please contact ImpulsePOP to arrange a way of helping you achieve your goals.

Contact details here.