Producing Excellence in Retail!

B&M Wall Bay kit

The Brief: Impulse Point of Purchase were tasked to create an “in fixture” solution to display either 96 or 192 facings of DVD per store, 8 products deep. Whilst providing impactful print imagery to attract attention to the category amongst the usual “blur” of product in Supermarket style fixturing. The unitary needed to be flexible, and easy to install.

Locations: 330 x UK B&M Stores

The Result: An ingenious and flexible system which fits quickly onto the fixture. The unitary was Designed, Built and Installed by Impulse. Over an 8 week period, 330 x Stores were installed throughout England, Ireland, Scotland and Wales.

Shopper feedback spoke positively about distinct category division and the way the Display communicated well in store, attracting attention via exciting pack imagery and unit POS