Cuprinol Garden Shades Gondola End
Cuprinol – A GREAT FINISH FOR IMPULSE
A colourful and engaging retail point of purchase gondola end display implemented in major UK DIY stores- the unit creates a 3d effect for maximum shopper impact. The objective was to disrupt shoppers with a colourful and engaging end that clearly communicates colour with a compelling call to action, ‘Colour Your Garden with Cuprinol Garden Shades’. Akzo also wanted the end to have depth in structure, creating a 3D effect.
Lianne Piper, Shopper Marketing Manager: “It’s fantastic to win the Sustainability award as it aligns with our business values and is a great demonstration of winning together and being customer focused.“
The original brief was to use real wood – but when analysed, the cost of build and implementation against a cardboard alternative with its drastic cost and carbon saving, this solution ticked all of the boxes.