This FSDU markets Laura Whitmore, and her exclusive Dare2b capsule collection. Products range from innovative activewear, technical sports bras, statement leggings, vests and jackets. These must have pieces were displayed within a simple yet captivating FSDU for enhanced customer engagement.
Celebrity endorsement is centre stage
Having a well-known celebrity endorse these products meant the display needed to utilise this to the fullest extent. Laura was therefore the main feature, with large printed graphics demonstrating how these products looked when worn by this well-known star.
A simple metal base and railing accommodated the 13 strong garment range, giving customers the choice they desire with simplicity forming the backbone of the overall layout.
“Nothing beats the presence of a strong Freestanding Display unit, whether it be permanent, or a cardboard temporary FSDU, we have designed it to suit your needs and either dispatch, made up and ready for the shop floor, or in KD / Flat Pack format to be built up in store. Graphic areas are there to enhance with strong branding and information around the product range being displayed.”
Our take...Impulse POP
Contemporary branding for progresive sportswear
Dare2b have formed collaborations with a number of reputable stars, helping to enforce their brand across a wide demographic. With products sold in over 65 countries, they have built a sizable operation for the design and production of high quality sportswear.
Their daring attitude to move the industry forward has paved the way for highly innovative products which enhance comfort and performance levels across both professional and amateur levels
A Brand that Dares to Be More
Over the years, they have had a major impact on the industry, working with partners from mountain areas such as Tignes and Sierra Nevada to provide building blocks for the work of professionals on the slopes.
Other collaborations include working with our partner charities such as Snow Camp and working with world-famous cycling events and athletes.