Product Overview
The plinths used for this display allowed Dare2b to promote their range by clearly demonstrating how they looked when worn. Their logo was also subtly incorporated into each side, making sure customers associated their brand with the quality products on show.
Simplicity is key for branding
The display is simple, and that’s because customers should be placing their full attention on the products. Since the clothing is dynamic by itself, the key was promoting this without obvious distractions, but still incorporating the Dare2b brand where possible. As part of a larger POS program, the Impulse team was required to manufacture a vast number of these displays for immediate use.
“Nothing beats the presence of a strong Freestanding Display unit, whether it be permanent, or a cardboard temporary FSDU, we have designed it to suit your needs and either dispatch, made up and ready for the shop floor, or in KD / Flat Pack format to be built up in store. Graphic areas are there to enhance with strong branding and information around the product range being displayed.”
Our take...Impulse POP
A daring, contemporary brand.
Dare2b are forward-thinking manufacturers of highly quality sports wear. Since they first operated, around 65 counties have been the recipients of their products, owing to the innovation and celebrity endorsements they’ve achieved on a regular basis.
Plinths are just one of the many displays we have produced for this client. We have also worked on FSDU displays and hanging signage, always with the aim of enhancing their contemporary branding in-store.
A Brand that Dares to Be More
Over the years, they have had a major impact on the industry, working with partners from mountain areas such as Tignes and Sierra Nevada to provide building blocks for the work of professionals on the slopes.
Other collaborations include working with our partner charities such as Snow Camp and working with world-famous cycling events and athletes.
