DULUX

Added Value Paint Gondolas Bays

A world in colour
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Product Overview

We had to ensure this broad and complex range was given the right exposure, so we made like minded communication, signposting and incorporated a range of unique selling points to achieve the best possible impact in-store.

Simple, effective installation

A major concern was making sure these could fit four different formats of racking throughout the B&Q estate. This had to be done cost effectively, which meant we developed a system where common parts were easily accessible, which meant the installation process became easier. Materials used were predominantly sheet metal fabricated, with bespoke injected moulded pockets and real wood painted chips.

In merchandising ‘jargon’ this refers to a length of shelving containing a group of products or a category of products. A shelf length is often referred to as a bay.

The wall bay programmes that can be seen in outlets such as the music and entertainment store displays as well as garages / forecourts and convenience stores will often require bays to be dressed or replaced with a unit to fit perfectly within or alongside, specifically designed for their product and for the bay to stand out possibly with lighting, as often the wall bays have access to power.

Our take...Impulse POP

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Bring your project to life

'Value Added Paints' are a range of products that offer a superior performance and are tailored to specific locations in the home

As the largest paint brand in the UK, Dulux is one of the biggest names in retail, and with it, pressure on our side to meet with very high standards, They offer over 1,200 different colours, helping people add more style to their building. Dulux helps their customers find the best products to suit their needs through a variety of tools and services.

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HOW TO STAY AHEAD OF THE COMPETITION AND SHOPPER NEEDS

TEST ON YOUR WALLS NOT OUR RETAIL FEATURES PLEASE!

Other aspects that Impulse needed to solve within the project was a increasing amount of ‘testing graffiti’ (where shoppers actually paint white areas of POS with testers to check colours due to not trusting the tester pot label).

This trend, both costly to POS effectiveness and reprint costs, has been solved by the removal of dead space, and the use of anti-graffiti print seals that allows any “testing” to be removed easily by store staff should it occur.

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