Colour Wall Bay and FSDU

Feel inspired about colour

Product Overview

Impulse made 750 of these eye-catching, colourful displays. These were distributed to major DIY superstores and independents across the UK, offering this well-known brand prominent exposure in a number of outlets.

Easy communication in store

Dulux is a major brand, so we made sure their displays had a premium feel with easy communication in store. This was achieved with a ‘pillar style’ design. Showing each range with a vertical space, we allowed customers to understand the offer and view real painted chips to ensure they could make more informed purchases. Overall, this was part of a £15 million integrated Dulux media plan for 2015.

ImpulsePOP has a great record in the design and manufacture of in-store display solutions that need to be fitted to the more robust and permanent shopfitting display areas such as wall bays and mid gondolas, both of which often have very specific in-store dimension and site space needs. Gondola End, a display requirement with guaranteed footfall, it is nearly always a pre-requisite to design an end gondola display solution – often viewed in the POS industry as one of the most vital display areas in the store!

Our take...Impulse POP

Dulux travels in colour wall bay fsdu2
The UK's leading paint brand

Dulux Travels in Colour is a range of paint colours inspired by beautiful places.

Since 1919, the Dulux brand has been a major part of British retail. They now have over 1,200 different colours to choose from, and provide their customers with useful tools and services to ensure they get the best products to suit their specific needs. Drawing upon expert knowledge, they can help you achieve stunning results.

Perfectly matched combinations

A series of three coordinated colour palettes consisting of colours and neutrals that reflect the mood of the destination; Day at the Beach, Country Retreat and City Getaway.

Country Retreat – A heartwarming collection of shades taken from long walks within the countryside. The palette draws inspiration from natural stone, heather fields and berry picking.

City Getaway – A sophisticated colour collection which draws its inspiration from an urban setting. The palette consists of intriguing greys, petrol blues and sleek off-whites

Day At The Beach – A palette that whisks you away to happy days by the coast filled with sun, sea and sand. Gentle warm and cool neutrals pair beautifully with ice cream inspired shades.


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