Here, we managed to create a point of purchase display which demonstrates the uniqueness of this product. Using soft mood colours, we helped this brand grab customer’s attention when navigating the store.
The main objective was to demonstrate how this product was unique. We also wanted to grab people’s attention right away, so lighting technology was added to improve prominence in-store. Key information related to the product was then easily found across one side of the display, helping customers learn more about the main benefits.
“The heated technology for this product is amazing, the jacket is actually heated through the display, so you can see and feel exactly what you will get. Sometimes graphics and POS need to portray the product information only, but in the case of this FSDU technology wins and glows!”
Our take...Impulse POP
This company offers innovative heat technology. Their aim is to provide suitable products for work, home and leisure activities. Using a customer-focused approach, they take into account people’s direct needs and find the most appropriate solutions. Improvements are also being made to their existing range to maximise the potential for this type of clothing in the future.
3, Blaydon Road, SandyBedfordshire, SG19 1RZUnited Kingdom.Contact No: 01767 682756
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