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Gore-Tex Active Shell Design

Gore-Tex Active shell product range was distributed to all premium Outdoor stores across the UK. Impulse was involved from the early creative design concept stage through to prototype, final manufacture and delivery. This multi-material construction featured LED lighting and a full sized mannequin within the display design.

We secured an order in 2011 from W.L. GORE & Associates to promote the new GORE-TEX Active Shell Product Range. The project was for a shop floor display which would demonstrate what GORE stands for as a company – the highest quality and innovative technology ideas. We were told that out of the four companies that submitted designs, Impulse understood GORE, their communication patterns and their product, and achieved the task of relaying their message through our design most effectively.