Haribo Double Sided FSDU
HARIBO have been making sweets that are sold all over the world since 1920.
They are recognised as manufacturers of some of the best known confectionery products in the world.
In the UK, Haribo had a need for 860 freestanding displays for placement in Poundland to support their Autumn 2017 sales campaign.
Working closely with the client, various ideas were developed and presented. The final design solution, shown here, was a colourful metal framed unit with hooks for hanging the product bags, to which there are attached Haribo branded foamex side wings and an interactive spinner product selection wheel to capture fullest customer engagement at the point of purchase.