HARIBO

Double Sided FSDU

Kids and grown ups love it so...
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Product Overview

In the UK, Haribo had a need for 860 freestanding displays for placement in Poundland to support their Autumn 2017 sales campaign.

Haribo double sided confectionery fsdu Poundland

860 Haribo Freestanding Displays for Placement in Poundland

Working closely with the client, various ideas were developed and presented. The final design solution, shown here, was a colourful metal framed unit with hooks for hanging the product bags, to which there are attached Haribo branded foamex side wings and an interactive spinner product selection wheel to capture fullest customer engagement at the point of purchase.

Nothing beats the presence of a strong Freestanding Display unit, whether it be permanent, or a cardboard temporary FSDU, we have designed it to suit your needs and either dispatch, made up and ready for the shop floor, or in KD / Flat Pack format to be built up in store. Graphic areas are there to enhance with strong branding and information around the product range being displayed.”

Our take...Impulse POP

From a courtyard laundry to a global market leader.

100 years of Haribo

1920    A small sweets company. Born in Friesdorf near Bonn in 1893, Hans Riegel trains to be a confectioner and becomes a partner in the Heinen & Riegel company. He establishes HARIBO (HAns RIegel BOnn) on 13 December 1920 and launches his sweets production in a small kitchen with nothing more than a sack of sugar, a marble slab, a stool, a stove, a copper pot and a rolling pin. His wife Gertrud becomes the new company’s first employee in 1921.

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HARIBO’s success has not been limited to the German market: as a global market leader in fruit gummies and liquorice, HARIBO is now available in more than 100 countries around the world. HARIBO produces its treats at 16 locations worldwide and employs more than 7,000 people. Together, the team ensure that customers can continue to enjoy their favourite products – in the same exceptional quality that they have come to know and expect from their favourite sweet brand. The product range continues to be exciting, with new sweets joining the familiar range of favourites that fans love. Further variety comes as a result of the quality brands that continue to be added to HARIBO’s worldwide portfolio. Ensuring that customers can enjoy HARIBO treats in countries throughout the world, sales and production networks continue to be expanded. In order to deliver treats that are loved worldwide, recipes are specially tailored to suit the unique flavour preferences in different countries

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Haribo double sided confectionery fsdu
Kids and grown ups love it so...

HARIBO has been making sweets that are sold all over the world since 1920. They are recognised as manufacturers of some of the best known confectionery products in the world.

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