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Hoover FSDU

For launch in Autumn 2018, these new corded and cordless Hoover products required a strongly brand – led and well thought through design approach to the kind of floor stand displays that would be required to gain maximum impact, whilst taking into account retail space availability, in a group of  Independent  Electrical Retailers across the UK .

The new Hoover product designs are available, in the first instance, in the independent sector only and the brief was to display and promote both the corded and cordless versions with equal prominence on the POP units.

As the units were to be distributed to independent stores, it was important that the final design included the ability to flat pack and deliver to the stores with an ‘easy – to – assemble’ solution.