D3O Impact Additives FSDU
Impulse were asked to develop a bespoke freestanding display for D30 which reflects the modern , dynamic style that this clever and practical wearable technology promotes.
The fsdu is to be sited in- store to promote the D30 impact protection additives which can be incorporated in outdoor clothing.
The need for a practical, durable, modern style of display to match the product brand messaging was critical to the look and style that needed to be designed and manufactured.
The solution was a metal frame FSDU, with an updatable magnetic graphic facility. This basic structure is overlayed with a series of engaging and attractive elements such as; a mannequin to realistically promote the clothing additives and an integrated screen facility with a video loop programme to further engage shoppers.