Pillar Display Design DULUX Travels In Colour

Pillar Display Design. DULUX SSO retail point of purchase – Rolled out across all Homebase and B&Q stores.

The brand required a premium feel with easy communication in store; we achieved this with a ‘pillar style’ design.

The range of paints, called ‘Travels in Colour’, involves 3 colour groups, each made up of 5 colours which “work perfectly together.”

Showing each range with a vertical space, allowing consumers to understand the offer and view real painted chips in each range to aid decision making.

This launch was part of a £15m integrated Dulux media plan for 2015