
Product Overview
A range of fragrances and candles requires a sensitive but powerfully engaging approach to their in- store presence. In an extremely competitive environment, we were asked (with just 2 weeks to go to the launch at Harrogates’ Gift Show), to design various freestanding display options for the new product ranges.
Effective branded displays
We felt that the FSDU shape itself was something that could be developed as a way of differentiating the product range from the competition. The result of our research and design development work has given us this unique fsdu shape for the new product promotion. This freestanding display is made of a metal frame structure with oak laminated shelving and magnetic interchangeable graphic panels, housed within the angled and layered unit shape. The unit has the additional advantage of being flat packed for cost effective shipment to stores.
“Nothing beats the presence of a strong Freestanding Display unit, whether it be permanent, or a cardboard temporary FSDU, we have designed it to suit your needs and either dispatch, made up and ready for the shop floor, or in KD / Flat Pack format to be built up in store. Graphic areas are there to enhance with strong branding and information around the product range being displayed.”
Our take...Impulse POP
Who knew being so kind to the environment could smell so lovely!
The result of our research and design development work has given us this unique fsdu shape for the new product promotion.
This freestanding display is made of a metal frame structure with oak laminated shelving and magnetic interchangeable graphic panels, housed within the angled and layered unit shape.
The unit has the additional advantage of being flat packed for cost effective shipment to stores.

