A space effective solution was needed for the ‘on shelf” market area. The on shelf screen display lights up dark areas on a shelf and in turn brings the product to the forefront. The bus stop graphics frame and brand the Magformers area, so the product stands out.
MAGFORMERS® is the industry leader in magnetic building toys for children. It is vital for children to develop through creativity and Magformers patented, ‘always attracting’ magnetic technology delivers a unique constructional play experience.
“The term – ‘parasite units’ that are required to be mounted on to the wall bay or end cap fixture, as they are specifically required to promote a section of products that are on- shelf within the wall bay itself. They are a particularly clever way to site a new product or gain additional capacity for cross selling promotions on retail shelves without using floor space. These particular display solutions come in the way of shelf strips, hotspot graphics, hook on bus stops, hanging clip strips, on-shelf and illuminated shelving promotions, designed to hero the product by piggy-backing onto a gondola, upright or wall bay when space is lacking!”
Our take...Impulse POP
A magnet has a positive and negative pole. The opposite poles of the magnet attract each other while the same poles of the magnet repel each other. The neodymium magnets which are encapsulated within all the edge surfaces of Magformers make Magformers rotate to any direction and connect each other regardless of their position when two Magformers are brought together.
The marketing director from Tomy said, “It’s the best FSDU he’s ever seen in the toy industry!” – High praise from someone who knows the industry inside out!
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