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Siskin Bus Stop Gondola Display

Siskin produce a range of quality promotional products including Apple approved accessories such as cables and phone cases.

The business has worked hard to gain listings in multiple retailers including Tescos and approx 300 of the Gerald Ronson owned petrol station forecourts. Last year Ronson merged his Snax24 and Rontec brands to create a 300 site business with over £1.5bn yearly sales.

Impulse were commissioned to design a suite of supporting Point of Sale.

The unit utilises existing shelving in store, but highlights the category through clear branding and segmentation. Impulse designed a fin system with universal bracketry allowing the product to be well segmented within the fixture run. The products are in varying sizes, mostly merchandised by eurohook. The fins give good visibility, promoting impulse purchase whilst queuing to pay for fuel. The fins are made from printed foamex, with metal movable brackets for fixing to the gondola uprights.

All on- shelf fin displays were delivered to 290 forecourt locations UK wide to co-incide with the launch of a new range of Siskin products.