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Sugru Secondary Merchandising Display

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Impulse designed a Sugru Gondola Add-On Display to fit onto existing gondolas.

The display was made from printed PETG which shrouds a metal carcass, the advantage of the flexibile PETG material means the substrate is forgiving when knocked into. Not only is it less likely to be a health and safety problem, it is less likely to break.

The display protrudes into the aisle a little which disrupts the shopper to engage in an impulsive purchase.