The free standing display for RayBan sunglasses was designed and sited within an airport to withstand huge footfall. The unit was designed to enable people to try on the shades as a considered purchase, many people buy a new pair of sunnies as part of their holiday experience before boarding the flight.
Ray-Ban is an American-Italian brand of luxury sunglasses and eyewear created in 1936 by Bausch & Lomb. The brand is known for its Wayfarer and Aviator lines of sunglasses
“Nothing beats the presence of a strong Freestanding Display unit, whether it be permanent, or a cardboard temporary FSDU, we have designed it to suit your needs and either dispatch, made up and ready for the shop floor, or in KD / Flat Pack format to be built up in store. Graphic areas are there to enhance with strong branding and information around the product range being displayed.”
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In 1999, Bausch & Lomb sold the brand to the Italian eyewear conglomerate, Luxottica Group, for a reported US $640 million.
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