Product Overview
Here, we made counter displays for RAGNI, helping to showcase their high quality range of trowels from Italy. These were distributed in major builders merchants provided by Tools of the Trade.
Colourful and attractive
Robust, practical and durable are the key words associated with the product, and therefore, needed to be reflected within this POS program. The size and shape of the trowel handle is also important, so we made sure these could be tested. In terms of security, we added anti-theft wire fixing to each of the trowels. These displays were made of powder-coated, laser cut metal with colourful and attractive updatable graphics.
“We love these smaller and usually cuter units that are Counter Top Displays. Sometimes abbreviated to CTU, or CDU (Counter Display Units), they exist to promote impulse purchases, and usually are strongly branded to increase awareness.”
Our take...Impulse POP
Ragni - The Feel-Good Factor
Robust, practical and durable are the key words associated with the product, and therefore, needed to be reflected within this POS program. The size and shape of the trowel handle is also important, so we made sure these could be tested. In terms of security, we added anti-theft wire fixing to each of the trowels. These displays were made of powder-coated, laser cut metal with colourful and attractive updatable graphics.
RAGNI have been leading the way for more than 50 years, offering a wide range of high performance building and construction trowels. They draw upon traditional workmanship handed down by the finest Italian craftsmen across many centuries. After experiencing some great early success, they have since moved into developing a wide range of bricklaying tools.
