As a small business, being experts in the Retail interiors sector means we are all looking hard at how we come out of this crisis. The fortunate unusual aspect here is that we are all in the same position. Retailers must “reinvent” themselves or face failure. At Impulse, our existence has been based, since formation in 2005, on being a UK manufacturer, providing an agile and locally cost-effective solution.
This crisis has proven that everyone is too reliant on Far East manufacture, and have too easily accepted the cheaper prices and lower quality of service.
Check out these six truths retailers will have to get their heads around if they are going to stand a chance in the “new normal”:
- Someone is going to sell your product at cost or even less
- Everyone knows everything – nothing is a secret
- Experience matters – customers want to spend more time in stores that are fun and interesting, and where employees are passionate and engaged
- Reputation matters and will make or break a business
- Knowing your customer is key – flying blind won’t end well
- If a product or process can be simplified, it will be.
There is so much speculation on what shape this will take – so I won’t bother. One thing’s for certain though – the introduction of PPE will be mandatory. To this end, Impulse is working with retailers on a family of Free-standing Displays, utilising a hands-free sanitiser vapour dispenser.
The routing within stores has already changed, and the need to inform and reduce dwell time needs punchy communication and great Point of Purchase Displays. It’s logical to look to more Free-Standing units, multi-sided, and easy to shop with limited contact. Space planning will be critical, and it’s pointless to speculate without advice from the Government and BRC.