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Rustoleum logo


Image result for rustoleum paint


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We were approached by Tor Coatings to develop a new display destined for the French market, to display under the Rustoleum Universal paint Brand.


The product Rust-Oleum® Universal® is a paint and primer in one that provides superior coverage and durability over any surface – it also features a patented comfort trigger that eliminates finger fatigue and sprays from any angle.

The brief was taken on by sister company Cirka Creative, and the result was a smart 360 degree permanent FSDU, with interchangeable graphics. The unit rotates on one of our own, stocked, slimline Lazy Sue bearing. The strongest feature of the display was to imitate the patented product packaging (a smart aerosol spray can). It was decided to produce the distinctive cap in large scale and vacuum form in two halves.


The interesting aspect of this unit, is the use of different materials and processes in the building of it. The structure of the unit is lasercut steel, formed into the cylinder shape. The top feature is vacuum formed in large format in two halves, then glued to create the lookalike patented “comfort trigger”. Impulse assembled these units with graphics fitted, packed individually into cartons to allow easy store implementation. They have been produced in batches of 50, with the first batch destined for the French DIY market.


Please contact ImpulsePOP to arrange a way of helping you achieve your goals.