Spring or Summer? I haven’t blogged for a while, so as I sit in the departure lounge before going to Frankfurt, thought it a good opportunity to write a quick note.
Firstly I’m going to have to have a moan about April – what a terrible month for anyone trying to produce anything! it was worse than a bad December for invoicing but great for seeing more of the family – so get your priorities right Mark!
The weather is great, but from a retail perspective, I think we now have to assume Summer is now going to be April to June – what happens after then is anyone’s guess! Shopping behaviour is certainly changing, with reports out yesterday heralding good footfall and turnover during the Hot spell we?ve just had. This seems to have been the trend over the last 2 years, so I wouldn’t be surprised if the peak promotional periods are tweaked slightly to suit.
We are putting units into 270 Burton stores over 5 days next week which is hitting the Fathers Day period for Music and Entertainment. This is a classic example of the service Impulse offer, we?ve designed the stands and POS, manufactured and are installing the units on the shop floor, tied in with Product Merchandisers to ensure compliance and smooth launch.
We’ve entered the 2011 Popai Awards, hoping for another success – details of our entry will be published shortly.
We’ve decided to revamp the website – to accommodate the expanding needs of the business, and our clients. This will be launched prior to us exhibiting at this year In-Store Show.
Finally, with the launch of the IPAD 2 (love it) we will have some exciting news to share with you on this product – on the next blog.