Producing Excellence in Retail!

The UK Paint Market

UK Paint and DIY Market: The total value of the UK paint market is an estimated £2.3 billion, £1.5 billion of these sales are in the decorative paints market.

Other sectors include, automotive, industrial, wood, packaging, marine and powder coating.

The market for paint, wallcoverings and woodcare has seen considerable improvement over the past 5 years.

New housing initiatives, government commitment to increasing housing supply and property transactions have been the key drivers.

Whilst all of the product sectors have enjoyed a rise in demand, rates of growth between sectors have been variable.

Paint and Effects is the largest volume sector and has shown significant improvement in recent years with a 12% average per annum growth since 2009, whilst Woodcare has grown by 17% over the same period.

This market sector employs over 300,000 people.


£2.3 Billion

Total Value

£1.5 Billion

Decorative Paints Market


Growth Per Annum


The DIY Market


£14 Billion

Per Annum

£4.5 Billion

Largest DIY Turnover


The UK DIY market is worth in the region of £14 billion per annum

Each of the major retailers are experiencing a period of significant change and are being forced to re- examine strategies and re -investment plans as consumer choice accelerates.

The increase in consumer choice has led to major retail stores and brand names developing excellent, high quality, interactive and functional POS Displays to maintain and improve sales.

Kingfishers B&Q and Screwfix chains are the largest DIY retailer with a turnover in 2016 of £4.5 billion and 806 stores. Travis Perkins Group – owners of Wickes, Toolstation and Tile Giant has a turnover €1.4 billion across 571 stores. Wesfarmers acquired Homebase in February 2016 and have started the conversion of these 265 stores into Bunnings Warehouses.

Other major retail chains active in the Paint and DIY markets include:

The Range (130 stores), Wilkinson (387 stores), Robert Dyas (95 stores).

Poundland, B&M, Topps Tiles, Specialist Garden and Flooring Retailers as well as over 3000 independents make up the total retail market in the UK.

The Paint and DIY market remains extremely price competitive.

Gardening is an important sector within DIY retail.

Whilst the weather has an important role to play in terms of seasonal sales, the arrival of new retailers and products in the DIY and Gardening market has also played its part in recent years in a very competitive market place.

With a wide range of retail and product choice now available to the consumer,  the increased demand for well – designed, functional and attractive  in – store POS merchandising and displays are a key element of brand and retail sales success throughout the year.

Impulse has designed and manufactured wall bay, gondola, freestanding, counter and shelf activity POS displays for clients, brands and retailers alike in this sector.

Examples of the types of permanent, semi – permanent and temporary display work that ImpulsePOP has done recently are shown in the Our Work section of our website.

Clients such as B&Q, Akzo- Nobel, McCulloch, Craig & Rose, Kent & Stowe, Bunnings, Dulux, Cuprinol, The Range, B&M and other Garden Centre groups have worked with Impulse in delivering… Excellence In Retail…

Examples of our work in this market sector

Dulux’s  ”Value Added Paints” – a range of products that offer a superior performance and are tailored to specific locations in the home.

The POS display project required Impulse, working with Cirka Creative, to design and deliver an outstanding POS display solution to be able to fit 4 formats of racking throughout the B&Q estate.

The rollout was to all 275 B&Q stores across a variety of key brand names including Endurance, Kitchen and Bathroom and Once paint ranges.

The materials were predominantly sheet metal fabricated with injection moulded pockets and real wood paint chips.

Painted swatches were shown on the display and colour accurate swatch cards were made to enable shoppers to take home to test before buying.

All colour collateral was stored behind hidden doors and made clever use of existing B&Q shelving.

DIY Travels in colour

Dulux’s Travels In Colour launch in 2015 saw a total of more than 1000 displays rolled out  over a 6 week period with 750 of them sited in the major UK retail DIY group stores including B&Q, Homebase and The Range.

The brand required a range of both cardboard and metal ‘pillar style’ freestanding displays to give a premium feel and easy communication in- store.

The launch was part of a £15million integrated Dulux media plan.

McCulloch’s lawn mower displays were launched to great acclaim in 2017 across 16 countries.

Impulse produced a suite of 770 displays ranging from a small FSDU for the cordless range of Trimmers, Strimmers, Hedgecutters and leafblowers, to the 3metre x 3metre unit to demonstrate ROB, the Robotic mower that automatically cuts your lawn without any human intervention!

The POS display constructions were manufactured to suit various requirements from  actual white painted wood fencing with artificial grass to simpler cost- effective smaller footprint card FSDUs.

All the displays were flat packed to enable economical shipping across Europe.

Craig & Rose push feed tester display units were designed to show the 1829 and Artisan ranges to full effect.

The units promote and display paint held in small jars as take home testers.

The display rack has a rear sprung pusher fitted to an extruded pvc runner with an injection moulded clip and a coiled spring which ensures the jars are pushed forward to  give maximum product exposure and to have a consistent showing of all colour facings.

This in-store execution is supported by beautifully printed Di-bond Header panels in large format (panels are 2000 x 500mm, sited across the top of the products on shelf).

To date there have been over 340 units placed in – store.

Kent and Stowe

These free-standing permanent displays were developed to showcase a new range of tools for cutting, topiary and lawncare.

Impulse Can Help

Unlock your brand potential

Call Impulse and speak with their highly skilled and knowledgeable UK based design and engineering teams to develop your in-store merchandising programmes and unlock your brand potential.

Design, Engineering, Manufacturing, Installation teams based at our factory in Sandy.

Over 50 years experience in POS and merchandising in Impulse’s team.

Supermarket and specialist retail sector needs are all understood at Impulse.


Metal, plastic, wood, card for temporary and permanent display needs.

B&Q – Own label paint tinting display

A new style of colour chip plastic injection moulded pockets were developed for the B&Q tint display.

The bespoke retail wall displays incorporate magnetic graphic panels with wood and metal components, which with the stylish illumination create a fantastic impact in – store.

DIY B&Q Tint Display

Fired Earth tester displays

These injection moulded modules have a clip together facility to create a flexible, modular gravity feed tester display unit for the B&Q Fired Earth range.

‘Colour Your Garden’ with

Cuprinol Garden Shades displaysA cardboard display initiative developed with Cirka Creative.

The result was a cost – effective, impactful and compelling award winning display solution.

Cuprinol Shades Gondola End