3 trends reviving the high street
But there are trends now aiming to stop history from repeating itself, stopping the pattern of stores closing, and reviving the high street in new ways!
Shopping is becoming a more social experience again.
The consumer has fallen in love with convenience over experience. But retailers like John Lewis are remodelling an old formula. The brand is including extra services in its shops such as beauty spas and opticians, mirroring the hairdressers it had in store 70 years ago.
Vans are also committing to this trend, opening a custom BMX and skate park in the bottom of their flagship store. This wasn’t a cheap marketing tactic, but a willingness to give their core customers the opportunity to take part in activities that they love. And for other customers, something to watch and enjoy!
Additionally, more and more independent shops, especially cafes, are introducing entertainment areas and interactive shows for children inside their stores.
Perfect for parents to continue shopping as their children are cared for!
Homes on the High Street
UK high streets need more homes! And the trend to build more by transforming empty former shops into homes is being initiated now.
We’re all familiar with and still see flats and apartments above shops, and this is being recognised as another suitable way to re-energise our high streets.
During December 2017, high street footfall decreased by 3.5% year-on-year, according to the British Retail Consortium (BRC).
Therefore, having more people housed and living on or nearby high streets could see footfall increase!
Involving local communities
Around each retailer and brand is a local community becoming more and more seduced by the efficiency of online shopping. But the high street is still a place used by communities to come together and socialise.
There is a genuine sadness at seeing our high streets being boarded up and closing. This trend, heralded by high streets in Scotland and the Social Enterprise Scotland, is finding a way to give ownership to communities in reviving their own high streets.
How? By boosting investment, holding consultations on ideas, and big retailers collaborating with community projects. Communities can take charge of their high streets, feel pride in that sense of ownership, and re-energise an area they love visiting.