Producing Excellence in Retail!

UX refers to the User Experience, and UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. It’s about enhancing the experience that people have while interacting with your product, and making sure they find value in what you’re providing.

I’d go as far as saying that this now defines the whole science of retail.
As new-age shoppers, we’ve become so spoilt in the world of online shopping that if a website’s user experience and interface is poorly designed, slow or unintuitive, we simply leave it, open up a new browser tab and try again with that website’s competitor.

We now do the same on the high street. Modern culture dictates a short attention span, and a style that is transient and unpredictable.

So, how are we adapting to this at Impulse? A retail display has to attract, disrupt and create interest, recent examples we have designed include sound and vision to create the experience in store, and ultimately give the shopper what they want.

Other points to consider are:
• Clear and concise product description
• Calls to Action – keep it short and sweet
• Consider the sustainability of the product, and which materials are being used to construct the point of sale display.
• The display must be sympathetic to the brand, in both look and feel.

There is an increasing shift towards digital and online-shopping experiences which means that our brains are increasingly wired to uphold two new measures of value when shopping: intuition and convenience.

I find myself adopting this style of shopping, demanding the experience that :

• Makes me feel good about myself and the environment I’m in
• An intuitive atmosphere from the point of purchase displays to the staff taking payment
• Gives me what I want.

The important take-out from this blog is to recognise that where we are so used to the convenience of online shopping, the need to physically experience product remains, and our job as specialists in retail is to make this process as seamless as possible. That’s the challenge.

Get in touch with us at Impulse – we understand the need to give you, the brand and the shopper what you want.

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