May 30th in Nicaragua, March 21st in Egypt, December 22nd in Indonesia, May 27th in Bolivia, 12th August in Thailand or less specifically, 2nd Sunday in May in USA, Canada and most of Europe, late April/ early May in Nepal, October/ November in Ethiopia, end May/ early June in France and the 4th Sunday of Lent in the UK and Ireland.
ANSWER: MOTHERS DAY!
..and perhaps not surprisingly, there are a variety of reasons as to why these dates have been chosen in different parts of the world;
In the USA, the date was selected by Ann Reeves Jarvis, who many view as the modern day originator of Mothers Day, as it was the day that her Mother died in 1905 and which the US president Woodrow Wilson officially proclaimed as Mothers Day in 1914.
(However, due to what Anne Reeves Jarvis declared as the over-commercialisation of the event, she actually became a strong supporter of the need to revisit the original reasons for the days’ celebrations and reduce its’ commercial appeal!)
In Thailand, Mothers Day is celebrated on the Queen of Thailands’ Birthday and in Nicaragua, it is celebrated in honour of the Presidents Mother- In – Laws’ birthday!
In the UK and Ireland, Mothering Sunday’s origins can be found in the Church Of Englands’ wish to honour Mothers of England and later to commemorate the ‘ Mother Church’.
In Ethiopia, they celebrate Mothers Day (Antrosht) by waiting until the end of the wet season in October/ November and then trek home for a large 3-day feast in which the Mother plays a key role in preparing the traditional meals.
Here at ImpulsePOP, we have worked on in-store display ideas with a whole range of brands and products for whom Mothers Day is an important part of their sales plans every year.
So if you have a brand or product that needs that little bit of extra emphasis in- store in the lead up to Mothers Day or indeed at any other time of the year!
Please take a look at the ideas shown on our website and see if you have a range of drinks, perfumes, beauty products, sound systems, candles, confectionery or fragrances that could do with some in-store design and branding support from Impulse POP!